The New York City destination is back

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The relaunch of the destination for the European market was organized from Paris and its emblematic Cheval Blanc establishment, with a view of the Seine.

Christopher Heywoods, Executive Vice President, Global Communications, opened the meeting by reminding everyone of the last time they met in Paris, two years ago, wondering about the emerging Covid 19 crisis. .

The destination is back with many hotel and restaurant openings and a new way to promote the five neighborhoods of New York City.

Between 2021 and September 2022, several openings underline the attractiveness of the Big Apple for retailers and investors. No less than 9,000 rooms should open during this period.

• ACE hotel Brooklyn, 287 rooms (July 2021)
• Civilian Hotel, 203 rooms (November 2021)
• Park Lane Hotel, 610 rooms (November 2021)
• Hard Rock hotel, 446 rooms (April 2022)
• Aman NYC, 83 rooms and 22 private residences (Spring 2022)
• Ritz Carlton NoMad Hotel, 219 rooms and 30 suites (summer 2022)
• Virgin Hotel 500 rooms
• AKA NoMad, Boutique Hotel (September 2022)
• Renaissance Harlem
• Flushing, 46 chambres Queens 2022

The F&B business is also booming with the arrival of food halls, outdoor restaurants and new restaurants.

NYC & Company has invested in a communication campaign to the tune of 30 million dollars to promote the city of New York differently. Get local NYC primarily targets local visitors as well as tourists, including repeaters. Using Fear of Missing Out (FOMO), she invites clients to experience a different New York City at any time of the year.

Another angle is driven by communication, the cultural melting pot with the offer to discover Little Caribbean, Little Sri Lanka…

Fred Nixon, Chairman and CEO, emphasizes that “our primary objective is to restore jobs in the 5 boroughs”. He underlined the heavy investments made in public transport to develop bike sharing and aircraft capacity with, for example, new terminals at LaGuardia, JFK and Newark Liberty airports.

Events, shows and shows are also back to welcome visitors and bring them the art of NYC living.

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