Elon Musk announced on Sunday that the company engaged in the production of electric cars is also selling new ones limited edition red satin shorts. As stated by the server Business InsiderIn this way, Musk is attracting investors who do not believe in the success of the carmaker and are betting on a decline in the share price in the long run.
“Celebrate summer with Tesla short shorts. Run like the wind or have fun like Liberation with our designer satin shorts in red. Enjoy exceptional comfort at the final bell (the closing bell closes trading on the stock exchange for the given day, editor’s note), ”Tesla describes his new product.
Three minutes after Musk alerted the shorts via Twitter, which has 36 million followers, the Tesla e-shop was briefly unavailable. Less than 30 minutes after the announcement of the new product, Tweet had more than 30,000 responses. It is not known how many pieces were sold, but on Monday morning only XL size shorts were in stock and on Tuesday the product was completely sold out.
Tesla is doing well
The shorts, which are on sale for $ 69 (less than 1,700 crowns), have a gold Tesla logo on the front and an S3XY inscription on the back, which refers to the names of the carmaker’s models. The number 420 after the decimal point is not random. The point of Musk’s whole joke lies in it. In addition to being the world’s best-known slogan for marijuana, $ 420 ($ 9,978) is the price at which Musk wanted to withdraw Tesla from the stock market two years ago.
He then wrote on Twitter about his intention to buy Tesla shares into private ownership. He also mentioned that he also had funding for such cases, which was not true. The regulators assessed his words as illegal manipulation of the stock market, and Musk had to pay a fine of $ 20 million and resign for at least three years from the position of chairman of Tesla’s board of directors.
Although Muska did not succeed in downloading Tesla at the time, he certainly did not come. Since then, the value of the company’s shares has almost tripled, and the carmaker has beaten a giant like Toyota. As stated by the agency Reuters, shares are selling for more than $ 1,200 (CZK 28,508) this year. The recovery in sales in the second quarter, when more than 90,000 electric vehicles were sold, also helped. As a result, Muska, as the main shareholder, became one of the richest men in the world.
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