Pure non-smoking
The documentary is part of the Pure Smoke-free follow-up campaign with the aim of inspiring smoking parents to make a serious attempt to quit.
The country Pure Non-Smoking is an initiative of the Ministry of Health, Welfare and Sport (VWS). The aim is to encourage smokers to make a serious attempt to quit, until they have finally stopped.
In addition to the mini-documentary, the campaign consists of a online commercialposters and online content in which more emphasis is placed on the positive aspects of a smoke-free life.
The campaign was developed in collaboration with Trimbos Institute, Health Funds for Smoke-Free, Pharos and Stoptober.
Credits
Agency: Roorda Advertising Agency
Creation: Joeri Jansen, Wilmar Versprille and Barry Bol
Account: Judit de Graaff and Oriane Pam
Strategy: Tabula Rasa
Online video director: Geertje Kil (Kaaps)
Music and sound design: Feike de Wit (Sound Circus)
Directed by ‘Third-hand smoke’: Remco Kappelhof (CCCP)
Responsible at DPC: Monique Taal and Denise Rog
Responsible at VWS: Mariëlle Verlouw, Gerwin Bos and Janneke Leek
Responsible at Trimbos: Dagmar Feenstra
PR: exPRtease
Media agency: Initiative
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