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Mini-documentary VWS warns parents about the dangers of third-hand smoke


Pure non-smoking

The documentary is part of the Pure Smoke-free follow-up campaign with the aim of inspiring smoking parents to make a serious attempt to quit.

The country Pure Non-Smoking is an initiative of the Ministry of Health, Welfare and Sport (VWS). The aim is to encourage smokers to make a serious attempt to quit, until they have finally stopped.

In addition to the mini-documentary, the campaign consists of a online commercialposters and online content in which more emphasis is placed on the positive aspects of a smoke-free life.

The campaign was developed in collaboration with Trimbos Institute, Health Funds for Smoke-Free, Pharos and Stoptober.

Credits

Agency: Roorda Advertising Agency

Creation: Joeri Jansen, Wilmar Versprille and Barry Bol

Account: Judit de Graaff and Oriane Pam

Strategy: Tabula Rasa

Online video director: Geertje Kil (Kaaps)

Music and sound design: Feike de Wit (Sound Circus)

Directed by ‘Third-hand smoke’: Remco Kappelhof (CCCP)

Responsible at DPC: Monique Taal and Denise Rog

Responsible at VWS: Mariëlle Verlouw, Gerwin Bos and Janneke Leek

Responsible at Trimbos: Dagmar Feenstra

PR: exPRtease

Media agency: Initiative

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