Last week, the Serviceplan Group and GfK invited to the 12th annual brand roadshow at the Hotel Widder in Zurich. Under the event title “Speed management: the fourth dimension of success”, the speakers explained which dimensions will be necessary for successful brand management in the future, as stated in a statement on Wednesday.
The three well-known dimensions of marketing: product policy, sales and communication will be supplemented by a fourth dimension in the future in order to react more quickly and specifically to changes. The speakers Peter Haller, founder and Chairman of the Supervisory Board of the Serviceplan Group, Barbara Evans, Managing Partner of the Mediaplus Group, Marcus Ambrus, Chief Strategy Officer of the Plan.Net Group, and Wolfgang Twardawa, former Division Manager GfK, used cases to show that, in addition to data and insight generation, sustainable technological solutions, internal processes and structural as well as personnel framework conditions play a role – and last but not least, the decision-making mentality of management also has a notable influence.
The guests said goodbye to the speakers with applause and at the lunch that followed they were able to network without any time pressure and in the best weather and deepen one or the other topic with the experts. (pd/cbe)
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