Whether you like the MCU or not, hard to deny the impact of the film Avengers endgame on pop culture. The blockbuster was not even released in theaters as it was already breaking all records on ticket sites in the United States. If you saw the film the day it was released in France, you could also realize the extent of the phenomenon, with full screenings hours before their start. Even today, almost a year after its cinema release, Avengers endgame always talked about. Theories, fan arts, revelations about the film, concept art, new easter eggs … We continue to learn more and more about the blockbuster. How can such a craze be explained?
Avengers endgame is not just any movie. It follows Avengers: Infinity War, who had left spectators faced with the disappearance of many heroes and the victory of Thanos. A first film which had moreover brought in more than two billion dollars at the world box office. It would therefore be an understatement to say that this first blockbuster had also met with success. However, it is probably not only the end, both dramatic and very open, of Avengers: Infinity War, which pushed the spectators to run towards the dark rooms for its continuation. Avengers endgame came to bring an end to nearly ten years of MCU, twenty films, hours of superheroic adventures, and especially the saga of the stones of the Infinite.
The fans were finally going to have the answer they had been waiting for, after spending almost a year thinking about the wildest theories, reading between the lines of the casting statements, and inspecting the slightest photo of the filming. Avengers endgame was especially the first and last meeting of all the characters who forged MCU. The opportunity for everyone to see their favorite superheroes fight side by side, before some let their last breath escape. Bringing all these characters together in one go has also attracted all fans of the MCU heroes, whether they prefer Iron Man, Spider-Man or Black Panther.
More than a highly anticipated sequel, Avengers endgame also represented an event for the superheroic genre. Step by step, film by film, from post-generic scenes to post-generic scenes, Marvel Studios has built its shared universe including Avengers endgame was the first outcome. In a decade, MCU films have touched many generations, from the youngest to the not so young, readers to non-comic readers, absolute fans to the curious. A titanic conclusion, characters and a cast that have become emblematic, intelligent marketing, fan attachment, all of which explain why Avengers endgame has become a real phenomenon.
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