[해외 크리에이티브] Samsung launches ‘First Flips’ marketing campaign led by influencers

[ 매드타임스 한수경 기자] Samsung Electronics UK has launched a brand new ‘First Flips’ marketing campaign in partnership with international inventive community Iris and Skateboard GB.

The brand new marketing campaign, which goals to encourage extra individuals to take up skateboarding forward of the 2024 Paris Olympics, is a part of Samsung’s ‘Drop in with Samsung’ platform to boost consciousness and take into account the Galaxy Z Flip 5 foldable.

As a part of the marketing campaign, Samsung and Skateboard GB stated that they had pledged to fund skateboarding classes throughout the UK after the Paris 2024 Olympics.

‘First Flip’, which runs till early July and can run on Instagram, TikTok and YouTube, will function plenty of influencers beginning their skateboarding journey, together with Yung Filly, ArrDee and Mia Regan, every of Samsung Galaxy Skate Workforce Get steerage from skilled coaches.

Mannequin and artistic director Mia Regan shall be coached by Stef Nurding, YouTuber Yung Filly shall be coached by Ashley Mercer, and rapper ArrDee shall be coached by Rianne Evans. These coaches assist influencers turn into skaters and seize their progress on the Galaxy Z Flip 5.

Every participant will obtain a customized skateboard and a Galaxy Z Flip 5 to allow them to share their skateboarding progress with their followers. Highlights of the journey, together with one of the best methods, largest fails and funniest moments, are edited and shared on Instagram, TikTok and YouTube.

Iris, the promoting firm main the marketing campaign, obtained outcomes from Iris Inc, a specialist division constructed to create worthwhile and proprietary content material in partnership with expertise and creators. Mia Regan, who made her second look within the ‘Drop in with Samsung’ collection, additionally took on the function of inventive director, choosing the crew and areas and offering temper boards and storyboards for the movie. – content material.

The marketing campaign is supported by a strategic partnership with Skateboard GB and continues the momentum of earlier profitable campaigns comparable to Samsung Flip Park, celebrating the skateboarding neighborhood and growing engagement within the UK and on the identical time selling Samsung folding telephones buy intention. Iris developed their marketing campaign technique primarily based on insights from YouGov analysis and the rising reputation of skateboarding amongst UK Gen Z customers.

Annika Bizon, Director of Advertising and marketing and Omnichannel at Samsung UK and Eire, stated: “We’re delighted to be working with Skateboard GB and Iris to launch ‘First Flip’ This marketing campaign not solely showcasing the modern options of the Galaxy Z Flip5, but in addition showcasing the modern options of the Galaxy Z Flip5 “We’re supporting the expansion of skateboarding amongst Gen Z within the UK.

“Our aim is to create significant connections with Era Z by leveraging their pursuits and passions,” he stated, “First Flip” represents Samsung’s dedication to innovation and his dedication to assist new sports activities and cultural traits with younger customers and construct an enduring reference to our model,” he stated.

Rachel Byles, Head of Public Relations and Partnerships at Iris, stated: “Our collaboration with Samsung and Skateboard GB showcases the proper mixture of enjoyable, know-how and enjoyable. As soon as once more, we’re benefiting from the cultural house related to skateboarding to remain true to its technique of connecting with a brand new ‘skate subsequent door’ viewers, ‘First Flip’ will encourage a brand new technology of skaters and emphasize on the creativity and resilience of content material creators.”

Copyright © MADTimes.