[친절한 경제] ‘Jumuluk”Duruchigi’, in foreign languages?

This is a corner full of information. It’s a friendly economic time. Reporter Kim Hye-min is also here today (8th). Reporter Kim How was it when you went to work this morning? (Because it was so cold, I was heavily armed with padding, a hat, and a scarf.) Right. I think we should listen to the news you prepared today, but the first news is a bit interesting. Did the government ask what kind of Korean food foreigners like?

Yes, there is a lot of dark and gloomy news these days. So today we came out with some interesting news.

The government surveyed locals in 16 major overseas cities such as London, Beijing, and Tokyo for their preference for Korean food. What is your favorite Korean food?

13.3% cited Korean style chicken. It ranked first in Korean food I want to try in the future, but I saw a lot of foreigners eating delicious Korean chicken on YouTube.

Although it is not unique to Korea, the sweet and spicy chicken can only be tasted in Korea, and it seems that the taste of Korean chicken also worked abroad. It turns out that foreigners like Korean chicken, followed by kimchi and bibimbap.

Then, which Korean food is most often eaten? As you might expect, kimchi took the overwhelming first place with 33.6%.

I think the foods I like differently vary from country to country. Are there any differences?

Yes, it is because the tastes of each country are different. Dividing by continent, there was a big difference.

‘Bulgogi’ was popular in North and Central America, such as the United States and Mexico. Also, Europeans liked bibimbap. In Northeast Asia such as China and Japan, grilled pork belly was preferred, and kimchi was preferred in Southeast Asia.

On the contrary, I asked about the Korean food I hated the most, but 1 in 3 people answered’There is no food I hate’, and about 14% said they hated Korean alcohol like soju. Korean liquor is strong and the smell of alcohol is strong, so you don’t like it.

When it comes to the image that comes to mind when thinking of Korean food, 32.5% of the respondents said it was spicy.

Last year, half of the foreigners thought that Korean food was’unique and unique’, but this year this went down to second place, which means that within a year, there have been fewer foreigners who feel that Korean food is a special food that is sometimes eaten.

In fact, the number of foreigners who know Korean food was 57.4%, an increase of 2.8 percentage points compared to last year, and the satisfaction level of Korean food also slightly increased.

Saying that you know a lot of Korean food makes you feel better, but in which country is it the most popular?

Korean food was my favorite in nearby China, and unexpectedly, it was quite popular in Indonesia. On the other hand, Japan and Italy had the lowest preference.

In general, countries that know a lot of Korean food have high satisfaction. Only few people in Brazil and England knew Korean food, but those who had tried it once were very satisfied.

If you spread Korean food to these countries, it will likely sell a lot. There seems to be a need to promote Korean food in various ways. The government also announced that it would actively support by establishing strategies for each country.

In order to promote Korean food like this, you will have to write Korean food in English, the world’s official language. However, there are a lot of unique Korean names, so I don’t think this is easy.

right. There are many Korean foods that are difficult to introduce to foreigners. For example, it is very difficult to translate foods like’jumuluk’,’duruchigi’, and’japchae’ into English.

Until now, there was no unified standard for Korean food translation, so the Korea Tourism Organization recently created the standard and released it on the website.

If you go to the site below, you can search about 10,000 kinds of Korean food. Food names translated into English, Japanese, and Chinese are also available.

▶Foreign language menu board menu search

It focused on marking it so that foreigners with low understanding of Korean food culture could easily understand it, and it was also said that attention was paid to not causing misunderstanding or disgust due to cultural differences.

If there are people who sell Korean food to foreigners, it will be helpful to refer to them.

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