[영상] The ‘Mobile AI War’ has begun… What is the difference between Samsung and Apple?

(Seoul = Yonhap News) Reporter Hwang Jeong-hyeon = A full-fledged mobile artificial intelligence (AI) competition has begun.

After Samsung Electronics launched the mobile AI era by installing AI functions in the Galaxy S24 series last January, Apple also introduced its own AI system, Apple Intelligence.

Apple released iOS 18.1, the iPhone operating system, on the 28th of last month local time and released some of its AI features.

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So what is the difference between the AI ​​of Samsung and Apple, the two major brands in the mobile market?

First, Galaxy AI focuses on communication.

A representative example is the ‘interpretation/translation function’.

We are focusing on breaking down language barriers, including functions that translate voices in real time during a call or display text directly on the screen.

Because it is implemented on-device, it is free from security issues.

A total of 20 languages ​​are supported, and Samsung’s goal is to create a perfect translator that understands culture beyond language.

What about Apple, known as a latecomer in AI?

Many people say that Apple Intelligence still does not meet expectations.

The analysis is that this is because, even though it was released later than Galaxy AI, it showed limitations such as having few notable new features and being supported only in English.

In particular, the voice recording function during a call, which has been provided for the first time in 17 years, automatically notifies the other party that the voice is being recorded, but there are many complaints that it is a poor function.

On the other hand, some say that it is necessary to pay attention to Apple’s ‘personal AI assistant’.

This means that Apple provides AI functions according to individual usage patterns and usage methods.

Apple Intelligence is already equipped with a function that quickly shows only the main points of long emails or places important notifications at the top so that they can be easily recognized.

The AI ​​voice assistant ‘Siri’ has also become smarter, so even if the user makes a mistake or changes the content in the middle of speaking, it is said to understand the context of what the user was trying to say and respond.

In the future, Siri will perform tasks within specific apps based on user requests and provide answers to complex questions using Chat GPT.

If implemented properly, it will be reborn as a true AI assistant.

Kang Jeong-soo, head of the MediaSphere AI Research Center, predicted, “Once Apple updates its operating system (OS), it can introduce features that did not exist before.”

What does the mobile AI you want look like?

Planning/Organization: Hwang Jeong-hyeon

Edited by: Baek Ji-hyeon

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