in Marketing Digital
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I’m almost sure that. If you are reading this, chances are you already know what is a podcast. Or, at least, that you have heard about them, once or twice, even if it is unintentional.
Because podcasts are something that has been going on for some time in our day to day life and, especially in recent times, they are essential if you want to really hit it in this world of digital marketing, social media and communication.
But, in case you still don’t know what a podcast is, I’m going to tell you about it in this article. And, by the way, I will also tell you what they are the uses you can give them, the benefits you can get from them and where you can listen to the best podcasts on digital marketing. You are ready? We started!
Definition of podcast
A podcast is a audio content that can be consumed live, via streaming, or on demand, to suit the user. You can also define pocast as a radio show that is broadcast online and uploaded to different platforms to that can be downloaded and listened to later, anywhere and on multiple devices.
On many occasions, podcast publications are periodic, although this is more frequent when it comes to content produced by the media, companies and professional users. Other times, podcast creators don’t follow a strict schedule and post when they can, for specific reasons and dates, or just when they feel like it.
Although the most popular and popular podcasts consist of audio content, there are also video podcast episodes. These can be consumed in the same way, both live and on demand and, if they do not require too active attention from the user, they can also simply be listened to.
Why should you have your own podcast?
Podcasts are relatively recent. Just twenty years ago, they were a distant idea that, in isolation, some creators and communication companies were forming. It can be said that the true explosion of podcasting came with the release of iPods and other mp3 players and, above all, with the arrival of smartphones, which combined, among many other things, the capabilities of these players with the of a mobile phone.
So, since practically everyone has a smartphone, the number of potential listeners to a podcast is huge. And since it is content that can be listened to at any time, even after downloading when you do not have an internet connection, the possibilities are enormous, much greater than those of any other type of informative or informative content. In other words, a podcast is much easier to consume than a video or blog post. You can wear it while taking a walk, while doing sports, while driving, when you shower or in bed, before going to sleep.
In addition to how easy it is to distribute and consume, podcasts can also bring you other benefits. Whether you make them in a personal way, or want to produce them professionally, they are a new window to let you know which, at the very least, will complement your other means of communication and outreach.
Last but not least, podcasts are relatively inexpensive to create. Compared to other types of content that have a more limited scope, You don’t need a lot of investment or a lot of resources to have your own podcast. The main thing is to have something to tell and dedicate the necessary time to do it in the best way. But this is something that you will discover and perfect with practice …
What kind of content can a podcast have?
This is another question that is always linked to what is a podcast. The content of podscasts, at least of the ones that are being produced so far and which have more predominance, tends to be mostly informative and informative. This means that, although many of them may have an entertainment component, which is quite interesting to attract and engage the audience, their purpose goes further.
As for podcast formats, the range is widening. One of the most popular is the one that has a guest who is interview or you are asked questions about a topic that you have extensive knowledge of or it is a reference.
It can also be the case, very often, that the podcast is a simple monologue the dialogue between one or two people who are the ones who direct and present the podcast.
Beyond these two classics, the contents can be shown in different ways, either by narrating by way of fiction or history, like a informative, etc. It is a matter of choosing the style and tone that you like the most and that best fits your audience.
If you are thinking of starting your show and you don’t know in what formats to do each of the episodes, don’t worry. Not only is it not mandatory to make them all similar, but it can enrich and be fun that you vary with different formats. In this way, in addition to learning and discovering, you will be able to surprise your audience and creatively expand as far as you can.
What are the best marketing podcasts?
As in other sectors and themes, marketing podcasts there are many. But since you’ve come here to find out what a podcast is and which ones are the best, I’m not going to cut myself here and I’m going to get really wet.
My first and most direct recommendation is that you enter the Redcast podcast section, because this is where you will find the best podcasts on digital marketing.
Redcast is a network of podcasts which was created by some of the best podcasters of the moment, in order to gather and enhance podcast content in Spanish that deals with digital marketing, e-commerce and any type of digital business.
Still not sure what a podcast is? Find your life
If after all this you still don’t understand what a podcast is, I would only be able to tell you: “Find your life”. But not in that sense should how good I am, but because that is the title of the podcast that the server records weekly with Gisela Bravo.
Here we deal with the best topics about digital marketing and everything that surrounds it, but with our unique, particular style and Antonias.
And, once you’ve listened to us, you can definitely say that you already know what a podcast is.
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