“Zurich’s Surprising Side: An Entertaining B2B Campaign”

An entertaining B2B campaign aims to show a surprising side of the business city of Zurich

Marketing organization Zurich Tourism hired Sir Mary to help position the city in Germany as a business destination that offers far more than business as usual. Motto: “Business in the front. Party in the back.”

The B2B campaign is aimed at professional event planners on the German market. You should be told that Zurich has a whole series of v