Sunrise’s content format portrays up-and-coming snowboarders and their supporters.
editorial staff
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March 22, 2023
Big dreams need a little support – that was the message of the Sunrise image campaign, which was launched in October 2022. It heralded Sunrise’s first winter sports season as the main partner of Swiss-Ski. In conclusion Here are content stories about two up-and-coming snowboarders and their teams to support this message.
Under the title «Stories of Rising Teams» para-snowboarder Aron Fahrni and his trainer Silvan Hofer explain how they want to show with good performance that you can do something competitive that inspires even with a handicap. Freestyle snowboarder Jonas Hasler is trained by his parents. Their story reveals when they recognized his talent and where it will take him.
Young talent program from Sunrise
The two athletes are part of the “Sunrise Rising Stars” youth program, which includes 10 young athletes with a one-year contract and head sponsorship. The financial support helps the young talents take the next step in their promising careers.
With the “Stories of Rising Teams” content format, Sunrise is continuing the “Stories of Rising People” content series, which it launched as part of the repositioning of “Dream Big. Thu Big.” has begun.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand Development, Consumer Marketing & Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Tenzin Samden Khangsar (E-Marketing & Digital Communications Manager), Nicola Caviezel (Marketing Manager Sponsoring). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Artur Deyneuve (Creative Direction), Maira Weidmann (Text), Luca Stancheris, Fabian Esslinger (Art Direction), Andrea Bison (GF Consulting) Claudia Ziltener, Anoushé Dastmaltschi, Michaela Bossard (Consulting) , Gordon Nemitz (MD Strategy). External partners: Jensen + Heitz GmbH (Production), Laurids Jensen (Director & Photo), Stephanie Heitz (Producer), Nicolas Heitz (DOP) Sir Mary: Fabian Habisreutinger, Kevin Schaelchlin (Media).
