Home » today » Business » Zpad nem anci. The future of shopping and retail is, judged by Asia Companies and markets

Zpad nem anci. The future of shopping and retail is, judged by Asia Companies and markets

PEKING Due to the coronavirus crisis, retail turnover is accelerating worldwide. The expansion of the e-shop, which in a state of emergency has poured a number of new customers, is evident especially in Asia. a number of branches recorded nrst in the breath of plates and hundreds of percent. But as market data show, Asia has taken a long way in the pace of e-commerce development.

After the twentieth century, the United States were the driving force behind retail. From small-storey shops, they developed into shiny shops, which gradually flooded the cities. Eventually, the sawmills saw, which appeared in every suburb, and the next step in evolution was both cubes full of trade, leaving cities left in other parts of the country.

And she saw a milestone in e-commerce, which has completely changed industries around the world, including America. Even so, the American chain of building buildings and the development of the stone business remain.

Even though one of the largest online stores, Amazon, was founded in America.

E-shopping in Asia

In contrast, in the Asia-Pacific region from India to Japan, Indonesia and Australia, the advent of online shopping for e-shops has meant a huge, and especially used, complexity, the Quartz server points out.

In other countries, the retail peskoil construction phase, which was once visited by Europe and America, is described in a study by consultants of the Bain & Company company. Thanks to this, Asia et al. have become a global leader in industry innovation.

Although the study may have shown potential further in stone shops, add that online sales will be dominant in the future. Imagine shopping in a world where there is no cash and purchases only take place on phone displays, predicts Melanie Sandersov, one of the study’s authors from the Bain & Company branch in Melbourne.

Stone shops still exist, but they can only be used as showrooms for retailers or as warehouses or instant consumption. The art of intelligence sets pricing and the number of developments is highly strengthened by the actual sales.

Koronapomoc

Although the study has some theoretical tweaks and predictions, the current covid-19 pandemic, which has significantly boosted online sales, has become a catalyst for accelerating business change.

Traders in Asia and the Pacific have concentrated most of the city’s investment in stone shops to send online sales. Thanks to this, the region has become the center of retail growth. Analysts Bain & Co. estimate that this region currently accounts for 75 percent of world retail growth.

Even at this rate, however, they believe that the total area of ​​stone shops here will not reach the size of the American market. The main engine of sales growth is clearly online sales.

Online sales are growing

From 2014 to 2019, online sales growth in the Asia-Pacific region was twice as high as the rest of the world. Last year, e-commerce accounted for 19 percent of sales in Asia-Pacific (this share increased from nine percent to 19 in five years), in the rest of the world it was only 11 percent (from six percent).

The rest of this is also true in the Czech Republic, according to Shoptet, in the first half of this year alone, the turnover of Czech e-commerce increased by 31 percent to 83 billion crowns.

According to the estimate of the Association for Electronic Commerce (APEK), the turnover could attack the 200 billion mark for the whole year, although the conservative estimates speak of 190 billion crowns.

Development of turnover in online sales.

Smartphones are going

In addition, the trend in Asia will be helped by the fact that more online purchases are made via smartphones.

Applications such as the German WeChat, the South Korean KakaoTalk or the Indian Paytm, which combine the functions of social networks with banking and shopping in one place, are completely common here and their users are very popular.

Forrester estimated last year that in 2023, 81 percent of people in Asia would have it on the phone. The total turnover of online purchases is estimated to reach $ 2.5 trillion in 2023, of which two trillion should fall only on it, or on smartphones. Jet in 2018, the total volume was about $ 1.3 trillion.

By comparison, this institution predicts that the US will be just over half 43 percent. According to Forrester, India is growing in a big boom, although the volume of e-commerce there will reach only $ 85 billion in 2023, but the kadoron growth rate should be around 25 percent.

Social shopping

He gave the driving force to the purchase of the so-called social shopping. It is one of the types of e-commerce, which uses the shared experience of other shoppers and customers through social Internet sites. Assume that the best advertisement is personally recommended. In n, nj became a phenomenon. The brand that uses this marketing and sales tool, especially in Asia.

One example is the German influencer Li Jiaqi, who has kicked lipstick sales through the Taobao stream, backed by Alibaba’s online retailer, and Douyin, the German version of the well-known TikTok app.

E-shopm vldne on

The dominance of the Asia-Pacific region is also confirmed by global statistics. This year, it has become the world’s largest retail market, which is logical or the driving force behind many innovations in the segment.

According to eMarketer, total retail sales will reach $ 5.1 trillion, while in the United States it will be only $ 4.9 trillion. According to analysts, this will also be the result of the fact that the coronavirus pandemic has far more affected consumer breeding.

Innovation and development of retail business also gave the economy in the region. In Korea, Singapore, Japan and Australia are in full swing, as has India, Vietnam and Indonesia investing heavily, concluded analyst Melanie Sandersov of Bain.

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