The giant of streaming films, Netflix has just appointed an African as administrator. He is the Zimbabwean businessman living in London, Strive Masiyiwa, considered the country’s first billionaire. This is the first time that an African personality has joined the board of directors of the video on demand platform with 190 million subscribers.
This choice, according to the Rfi correspondent in Johannesburg, Claire Bargelès, should help Netflix to strengthen its position on the continent. The video-on-demand platform has indeed developed in recent years a strategy of attracting new markets, particularly in Africa, where the platform currently only has a few million users.
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The appointment of Strive Masiyiwa, founder of Econet, a globally successful telecommunications group, could therefore give the American company a boost: the Zimbabwean billionaire will be better able to guide Netflix to understand consumption patterns and issues specific to the continent.
Original content
Installed in Africa since 2016, the platform initially contented itself with acquiring local films to complete its catalog. But since this year, it has also embarked on the creation of original content, with the broadcast of the South African series Queen Sono, and Blood & Water, or the preparation of a future Nigerian series.
Finally, the arrival of Strive Masiyiwa also ensures a certain diversity within the board of directors of the platform, while he takes over from Susan Rice, until then the only black personality to sit on it.
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