Zespri’s figure package (photo credit: Zespri)
Zespri announced that it has released a ‘figure package’ that presents a figure of the brand mascot ‘Kiwi Brothers’.
The new package was designed with the intention of helping consumers who are tired from the late summer heat take care of their health in a delicious and enjoyable way with a package that adds a different kind of pleasure.
Kiwi Brothers is popular with all generations, from children to the MZ generation, with a familiar and bright image. They also popularized the new word ‘sinnaricious’ through cute rhythms and fun and addictive CM song advertising campaigns.
An official from the Korean branch of Zespri International said, “Zespri Kiwi contains various nutrients to help replenish appetite and nutrients that are easily lost in the prolonged heatwave.” The window has been expanded,” he said.
writing_Reporter Kim Hyun-hye (khh@jungle.co.kr)
