Zeotap collects 50 million euros

Zeotap (https://zeotap.com/), the Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behavior, announced today that it has been acquired by data-driven venture capital company SignalFire (https: // www.signalfire.com/) has received an expansion of its Series C round by almost 16 million euros (18.5 million USD). The investment was made from the SignalFire Growth Breakout Fund and is an addition to the 35 million euros ($ 42 million) already announced, bringing the total Series C round to over 50 million euros ( 60.5 million dollars).

This round of expansion, which completed in November, comes at a time when Zeotap is seeing greater demand for its customer data intelligence capabilities to serve top brands and publishers around the world. Zeotap plans to use the new funds to further invest in and launch its next generation Customer Data Platform (CDP) and ID + products for universal marketing identity (http://www.idplus.io/) Platform in its 14 active markets.

Zeotap also welcomes two Martech veterans to its advisory board: Chris Scoggins, former GM of Datalogix, which sold to Oracle for $ 1.2 billion, and Taylor Barada, former VP of corporate development, strategy and strategic partnerships at Adobe.

Chris Scoggins, Venture Partner bei SignalFire comments: “Corona has initiated a shift in the marketing mix where brands are investing in their data and skills to redirect traditional TV budgets to more effective channels. Our investment in Zeotap is an expression of our belief in the company’s leadership, vision and its rapidly evolving Customer Intelligence Platform (CIP) with the integrated identity solution for the future of marketing called ID + “.

“We are deeply impressed with how the Zeotap team has built the business by focusing on real differentiation through an industry-leading integrated SaaS and data offering,” added Walter Kortschak, Partner & Executive Chairman bei SignalFire and formerly an investor in Palantir, Robinhood, Trade Desk and Twitter.

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