Zendaya, the multi-talented American actress, singer and style icon, has been officially announced as the new face of Louis Vuitton. The luxury fashion brand revealed the news on its social media pages, sharing a stunning campaign image of Zendaya dressed in the brand’s signature oversized coat and featuring its iconic LV logo. The 25-year-old star has been a long-time fan of Louis Vuitton and a regular attendee of the brand’s fashion shows. Her appointment as the face of Louis Vuitton comes as a major milestone for Zendaya, cementing her status as one of Hollywood’s rising fashion stars. In this article, we take a closer look at what this exciting partnership means for both Zendaya and Louis Vuitton.
Zendaya, the American actress and singer, has been officially unveiled as the new face of Louis Vuitton, becoming the brand’s latest house ambassador. The announcement was made through a social media post by Louis Vuitton’s Creative Director, Nicolas Ghesquiere, who had worked with the actress on a number of projects. The post featured a series of images of Zendaya dressed in various Louis Vuitton outfits, posing against a plain white background.
In the caption, Ghesquiere wrote, “I am delighted to announce that Zendaya is officially the new face of Louis Vuitton. A stunning and talented actress, Zendaya embodies the values of the House and is the perfect embodiment of the Louis Vuitton woman. Full of confidence, strength and grace, she is the perfect representation of our new generation of icons.”
Zendaya responded to the news by posting a photo of herself dressed in a colorful Louis Vuitton outfit on her Instagram account, along with the caption, “Thank you @nicolasghesquiere and @louisvuitton for trusting me as your ambassador. It’s an honor to represent such an iconic brand and to be able to work with such talented and passionate people.”
The announcement came as no surprise to many, as Zendaya had already been a regular fixture at Louis Vuitton events, dressed in the brand’s clothes. In fact, the 24-year-old had famously worn a yellow corseted gown from the brand to the 2019 Emmy Awards, where she won the award for Outstanding Lead Actress in a Drama Series for her role in the HBO series, “Euphoria”.
Louis Vuitton, the French luxury brand, has a long history of collaborating with celebrity ambassadors, from Madonna to Emma Stone, and has always prided itself on being at the forefront of high-end fashion. The brand’s latest campaign, the Capucines, features Zendaya, dressed in a series of elegant outfits, posing against an urban backdrop, with the iconic Capucines bag as the centerpiece.
In a statement, Louis Vuitton said that the campaign “celebrates the Capucines bag, one of Louis Vuitton’s most iconic models. This timeless bag, named after rue des Capucines in Paris, is an emblem of the House’s know-how and unceasing creativity.”
The Capucines collection is one of Louis Vuitton’s most popular and enduring product lines, offering a range of bags, shoes and accessories that embody the brand’s signature style. The collection is named after the street in Paris where Louis Vuitton opened his first store in 1854, and reflects the brand’s commitment to traditional craftsmanship, innovation and luxury.
Zendaya’s appointment as Louis Vuitton’s new house ambassador is another milestone in her rising career. The actress, who first rose to fame on the Disney Channel series “Shake It Up”, has since become a prominent figure in Hollywood, featuring in blockbuster movies such as Spider-Man: Homecoming and The Greatest Showman. She has also become celebrated for her fashion sense, regularly appearing on best-dressed lists and fashion magazine covers.
The announcement also reflects a growing trend within the fashion industry of brands turning to celebrities and influencers to help promote their products to younger audiences. As more and more consumers turn to social media for inspiration and shopping guidance, brands are recognizing the power of partnering with popular figures to help drive sales and create buzz around their products.
With her strong social media presence, her commitment to social justice and her rising star power in Hollywood, Zendaya is an ideal partner for Louis Vuitton. As the brand continues to expand its presence in international markets and explore new collaborations, Zendaya’s appointment is sure to help drive the brand’s growth and cement its status as a leading force in luxury fashion.
As the news of Zendaya becoming the face of Louis Vuitton spreads, fans couldn’t be more excited to see what’s in store for the young talent. Her undeniable talent and impressive accomplishments have made her an inspiration to many, and it’s clear that Louis Vuitton recognizes that. We can’t wait to see Zendaya rock Louis Vuitton’s latest creations and continue to make waves in the fashion industry. This partnership is a perfect fit and guaranteed to be a success. Congratulations Zendaya on adding another milestone to your rapidly growing career!
