Spectrum: The Zweirad -kauf-Genossenschaft (ZEG) sets the course for the future. With the 2030 Agenda, Europe’s largest association of bicycle dealers has decided on a strategic orientation with more digitization at all levels. There are also changes in personnel: Fred Schierenbeck will be responsible for marketing and sales as a board member.
The ZEG proclaims the 2030 Agenda with a clear vision and looks ahead: Consistent digitization in all areas should not only support specialist retailers, but also benefit customers. Better service, technically sophisticated and safe products – these are the major goals of this focus. From product development to sales and marketing to trade and the services offered such as leasing, new concepts are being developed in order to achieve these goals in the near future.
Digitization and artificial intelligence are opening up undreamt-of new opportunities for the mobility industry, but they are also a challenge that we are facing with the 2030 AgendaGeorg Honkomp, CEO of ZEG
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Fred Schierenbeck expands the board in the area of marketing and sales
The new board member Fred Schierenbeck also plays an important role in this planning. Currently still working as managing director of Stevens, he will take over the marketing and sales department in Cologne on July 1st. Long-standing CEO Georg Honkomp and Board member Egbert Hageböck are tackling this ambitious mission together with Schierenbeck.
BMC Roadmachine
