The new Barbie film hit theaters last weekend. Months beforehand, the marketing machinery was running at full speed and ensured that pink experienced a flight of fancy as a trend color that had not been seen for a long time. Keyword Barbiecore. A Barbie capsule seems almost mandatory for many companies. Same for Zara. The Spaniards are also promoting the pink and pink capsule collection, which has been on sale in the web shop and stores since July 17, with two pop-ups in Paris and New York.
In order to make the Barbie world a physical experience in the Zara stores on the Champs-Elysées and in SoHo, Zara has teamed up with Random St
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2023-07-25 04:00:00
#Popup #watch #Zara #Barbie
