Recently, a case occurredDramaTens of thousands of internet users bombarded the comments under the post.Advertising campaignsOne piece on Instagram account of “Sara” (Zara) which many people think that the figure wrapped in white cloth in the picture is similar to the lifeless body of a victim of the war betweenIsraelwith the groupHamas along with the hashtag boycott #BoycottZara
One of the images in the advertising campaign is called “The Jacket” shows a model carrying a human figure wrapped in white plastic, which resembles a person carrying a dead body wrapped in white cloth. In the said set of pictures The model stood among the broken stones. damaged statue and broken gypsum boards
– Advertising image that sparked drama (photo credit: IG @zara) –
latest Sara issued a statement throughInstagramtoday (Dec. 12) that the advertising campaign began production in July and was photographed in the studio last month. Last September Before the conflict occurred inGaza Stripin October. As for the armless statue in the studio, The brand intends to display it only as a prop.
“Unfortunately, the advertising image, which has now been completely removed from the page, has caused some customers to feel offended. and the interpretation of these images is far from the original intent of the advertising campaign,” Sara said.
sideInditex (Inditex) parent company ofSara Further revealed that The advertisement has been removed from all of the company’s platforms.
“These advertising images are used for one purpose. is to display handcrafted clothing within an artistic context only.” Saraexplain
“Sara is sorry for this misunderstanding. And we reaffirm our heartfelt respect for everyone.”
refer: Reuters
