100 million pairs of glasses are sleeping in the back of our drawers in France, according to a survey carried out by Opinion Way for atoll. However, these frames also have a role to play in sustaining the circular economy. This is the bet of Ophélie Vanbremeersch, founder of the startup Zac’s glasses, created in 2020. Its goal? Harvest unused mounts, repackage them and put them back on the market inexpensively.
First physical store in Roubaix
Harvested using large boxes placed in more than 200 common places all over France, the glasses are then sorted and restored, in partnership with the Tourcoing company. AlterEos. If, until then, the glasses were then sold on its website only, the startup opened its first store on May 19 to resell the frames as new at the Usine Roubaix outlet. Alongside reconditioned frames – sold at an average price of 49 euros – Zac also offers upcycled glasses, made of materials as diverse as seashells, recycled bottles or castor oil.
Located in Pont-à-Marcq, in Hauts-de-France, the young shoot claims to have already collected more than 20,000 frames and recycled 2,500 of them. The brand aims to sell the majority of its frames below 100 euros so that they are 100% reimbursed by social security.
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and then? ” In five years, we want to develop the Zac brand and establish ourselves in the largest cities in France., detail the co-founders Ophélie Vanbremeersch and Antoine Lamblin, in their press release. The objective is to offer an eco-responsible alternative solution for eyewear to as many people as possible. » .
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