The actions of the Żabka Group have a major affect on the event of the Polish financial system. From the revealed Duty Report “Conveniently and responsibly”. reveals that the whole quantity of added worth generated by the Group and the franchisees cooperating with it amounted to as a lot as PLN 9.1 billion, i.e. 30% greater than in 2022. The report is revealed for the sixth time and summarizes the implementation of the Duty Technique (ESG). Żabka Group for 2023.
“Because of the dynamic improvement and innovation of the Żabka Group, we are able to have a optimistic affect on the Polish financial system. This interprets into, amongst others: for creating favorable circumstances for the event of entrepreneurship, growing the variety of jobs, of which we at the moment present over 63,000, in addition to for buying adjustments for over 3 million clients who go to over 10,000 shops daily. shops throughout Poland. The actions taken in 2023 have been acknowledged for the second time in a row within the prestigious EcoVadis score and immediately we’re among the many 1% of corporations on the planet that finest combine ESG components of their methods and actions,” says Tomasz Blicharski, vice-president of the Żabka Group administration board for Technique and Growth.
Duty Report for 2023
The “Conveniently and responsibly” report is the sixth Duty Report ready by the Żabka Group. The publication was developed in accordance with the newest non-financial reporting requirements of the World Reporting Initiative (GRI Requirements) and the Sustainability Accounting Requirements Board (SASB).
“In step with our strategic method to social and environmental accountability, we embrace ESG elements in all important plans and actions of the Group. Attaining the set objectives on this space requires correct administration, dedication, time and sources and, above all, teamwork,” says Rafał Rudzki, director of sustainable improvement on the Żabka Group.
The duvet of the report features a poster by Katarzyna Panek, which was acknowledged by the Żabka Group as essentially the most correct visible interpretation of the motto of its Duty Technique, i.e. “Conveniently and responsibly”, through the twenty fourth version of the competitors organized by the AMS Poster Gallery. The Żabka Group was the principle accomplice of final 12 months’s version of the competitors.
The Duty Report for 2023 features a abstract of the actions that the Żabka Group is taking to implement the assumptions of the ESG technique.
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Sustainable life-style – more healthy meals decisions
In 2023, Żabka launched the “Porcja DobreGO!” marketing campaign, which is meant to assist clients make higher meals decisions, which resulted in an 85% enhance in gross sales of personal label merchandise with the Nutri Rating A and B markings for the reason that starting of the marketing campaign. Żabka additionally took steps to enhance animal welfare and promote sustainable sourcing of its personal model merchandise, and eliminated cage eggs from the composition of its personal model merchandise. Nevertheless, branded merchandise obtainable at Żabka include solely licensed palm oil.
Elevated satisfaction price amongst franchisees
Żabka opened over 1,000 shops in 2023, introducing new codecs for its clients: Żabka Drive and Żabka Non Cease. Franchisees cooperating with the chain can depend on complete assist, together with: a totally outfitted retailer, coaching, progressive options supporting retailer administration, such because the OptiPlan program or the Cyberstore utility. Because of good cooperation, the franchisees’ satisfaction index (NPS) elevated by as a lot as 10 factors; through the December satisfaction surveys, 44% of franchisees rated their cooperation with the chain as 9 or 10.
Strengthening cooperation with enterprise companions
To strengthen cooperation with enterprise companions, the Żabka Group has launched the “Clear Enterprise” on-line platform, which is an area for exchanging experiences, inspirations, initiatives and joint actions for sustainable improvement. The group goals to contain enterprise companions, liable for 75% of buy bills within the space of services, in setting scientifically confirmed discount objectives by 2026 – in 2023 this proportion was 61%. The group additionally conducts a relentless dialogue with enterprise companions, commonly accumulating opinions on present cooperation. Within the nationwide provider satisfaction survey (NFS), carried out in 2023, Żabka as soon as once more obtained the best end result amongst over 20 retail chains.
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Accountable group
For the second time in a row, Żabka Group is among the many distinctive workplaces on the planet whose workers show the best dedication. It received the Gallup Distinctive Office Award 2024, turning into the primary and solely Polish firm to obtain this prestigious distinction. The Gallup Institute locations the Żabka Group amongst 26% of organizations on the planet with essentially the most partaking work surroundings.
Actions for the planet
The Żabka Group carries out actions geared toward selling circularity, equivalent to utilizing bottles fabricated from 100% rPET and recycled packaging in its personal model merchandise. This resulted in a 30% discount within the quantity of virgin plastic launched to the market – the Żabka Group achieved plastic neutrality for its personal model merchandise for the fourth 12 months in a row. The pilot program “Zielona Odnowa”, carried out in Zielona Góra and Bydgoszcz, encourages clients to return plastic packaging and cans, which contributes to growing customers’ ecological consciousness.
Info supply: Żabka Group
