Original title: YY Live Broadcast nearly 200 live broadcasts of 100 celebrities in 2020, and live IP and long-term live broadcasts become a trend
Titanium Media reported on February 7 that YY Live announced the latest live broadcast data of its annual stars. In 2020, nearly 100 celebrities will broadcast nearly 200 live broadcasts on YY. The live broadcast lasts nearly 400 hours, and the total number of viewers exceeds 430 million. 78 celebrity support clubs will broadcast nearly 3000 games and the team building live broadcast will last nearly 5,200 hours. At present, YY Live has established a celebrity live broadcast content system of “star exclusive programs + regular variety shows + fans should support group building”, and the rice circle ecology is constantly improving.
YY Live has created a star in 2019longSettling in to create a new model of personal exclusive IP. After more than a year of practice, the “Da Zhangwei Model” has been fully recognized by stars and fans. Up to now, “Sunshine Rainbow Jumping Hall” has been broadcast 59 times, becoming a weekly must-see content for fans.WeiboThe topic reading volume is also close to 100 million.
YY Live also launched multiple original regular live broadcast variety IPs to invite celebrities to participate, further enriching celebrities’ normalized live broadcast gameplay, and fully expanding the dimension of celebrities’ normalized content. In 2020, YY Live will launch 4 regular celebrities live broadcast variety shows, with a total live broadcast time of nearly 200 hours.WeiboMore than 840 million readings on related topics have been posted many timesWeiboHot search list. In 2021, YY Live further expands the celebrity live broadcast variety show and launches celebrity offline pet fansinteractiveLive the variety show “Idol Y Live”.
While building a multi-star live broadcast content system, YY Live also launched a new gameplay for the support club team to build live broadcasts, building a closed loop of the rice circle ecology. Up to now, the support clubs of 78 family celebrities including TFBOYS, Times Youth League, Zhou Zhennan, Yang Chaoyue, He Luoluo, Zhao Yue, Yao Chen, He Changxi have settled in and started broadcasting, sharing the experience of chasing stars and supporting idols.
(Article source: Titanium Media)
(Editor in charge: DF078)
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