“Better than your expectations” – this is the motto under which the influencer marketing campaign of the smartphone manufacturer Oppo starts. The aim is not only to make Oppo as a brand better known on the Swiss market, but also the latest cell phone model, “Oppo Find X3 Pro 5G”. Under the direction of the influencer marketing agency Yxterix, “three strong video clips” were shot, which highlight the main features of the “Find X3 Pro”, as a press release said.
https://www.youtube.com/watch?v=CBrAaDPPXgY
https://www.youtube.com/watch?v=JoXt1IzKrWo
https://www.youtube.com/watch?v=uu7KG_tv2fA
According to the announcement, the three clips are aimed at a well-funded target group between the ages of 18 and 45 who place equal value on design and innovative technologies. The staging of the clips – two in Swiss German and one in French – appeals to the curiosity of the audience.
The TV presenter Alexandra Maurer (around 30,000 followers), the comedian Zeki Bulgurcu (1.2 million followers) and the social media stars of French-speaking Switzerland Nicola Scuderi and Daniela Pinto (around 4.5 million followers) are the main characters the campaign.
The clips are distributed via several social media channels. Thanks to the cross-channel marketing strategy “the targeted target group in Switzerland is guaranteed to be reached”, the message continues. This is independent of where and how the individual users are online.
It can be assumed that «with a combined reach of more than six million followers and the convincing USPs of the Oppo Find X3 Pro, the influencer campaign will be a complete success».
Responsible at Oppo: Daniel Meier, Jasmine Amini, Alexandra Bernasconi; responsible at Yxterix: Daniel Koss, Céline Högger, Marc Eichin. (pd / cbe)
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