As a marketing method, cross-border marketing has become increasingly popular in various fields around the world, and has become a fusion of cutting-edge life attitudes and aesthetic styles. At present, the interaction between sports brands, fashion industry, Yuanverse and other fields is becoming more and more frequent. Perhaps because they all have a cool and trendy background, the cross-border marketing between the three has also become a hot topic in the design industry in recent years.
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Jishuang Surf cross-border teamed up with the Dutch independent artist brand Ori Frederiqo and the digital idol-Virtual Box to jointly launch a series of indoor skateboarding and surfing clothing with the theme of SURFING SPECIAL PROJECT (surfing special plan). This is also the first indoor skateboarding and surfing clothing series in China.
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The launch of the surfing special plan aims to achieve a cross-border combination of sports categories and fashion, break the boundaries of the industry, and meet the public’s more personalized and diversified sports consumption needs.
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The surfing special plan clothing fully takes into account the functional needs of surfing in terms of style and fabric, allowing sports functionality and fashion trends to be fully integrated. The surfing special project series of apparel includes surf vests, board shorts and surf suits.
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Jishuang Surfing is one of the earliest indoor skateboarding and surfing brands in China. With “sports + life + trend” as its core and adhering to the spirit of the brand BE REAL BE CHILL, Jishuang Surfing builds a new wave sports ecosystem for urban board enthusiasts. The Ori Frederiqo brand uses artist Mike Frederiqo’s humorous and creative paintings to revisit and pay tribute to global topical figures and brands, which is deeply favored by young people. This cooperation aims to break boundaries and invites Virtual Box as a virtual surfing recommendation officer, allowing the surfing experience to switch freely between virtual and reality, achieving a blend of comfort and fashion, and experiencing the surfing of the soul.
This October special surf plan conference was held at Guangzhou Pazhou Six Elements Extremely Cool Skateboard and Surf Club.
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Li Xintao, the initiator of the special surfing plan and CEO of Yunchuangmen, said that encountering three interesting brands in the three different fields of surfing, fashion, and metaverse inspired the three to join forces to do more interesting things. idea, and then there was the surf special plan. This breakthrough of boundaries is a new attempt, and it also brings new product choices and consumption experiences to consumers.
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Mr. Feng Zhidong, the manager of Jishuang Surfing, Ms. Zhong Weitong, the head of the Ori Fredriqo brand, and Mr. Jing Maosen, the marketing director of Virtual Films, shared their respective brand’s development history, brand philosophy and the creative inspiration behind this cooperation at the press conference.
This conference attracted many media and consumers, and the on-site indoor skateboarding and surfing performance also pushed the atmosphere to a climax.
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The surfing special plan is not only a cross-border cooperation between the three brands, but also a challenge and reshaping of traditional definitions. Jishuang Surfing, Ori Fredriqo and Virtual Cinema have jointly created a new experience for consumers that combines sports, fashion and virtual reality.
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This is not only an in-depth exploration of the characteristics of their respective brands, but also a powerful attempt at cross-border integration of multiple brands. This cooperation model may be a new trend in brand cooperation in the future, which is no longer limited to simple co-branding between two brands, but deep integration and innovation between multiple brands. It is expected that multi-brand crossover can bring more innovative experiences and new surprises to consumers.
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