Original title: Yu Dong: The overseas export of Chinese films is realized in three steps, first of all to cultivate global distributors
Sohu Entertainment News (Xiao Xuan/text) On December 27, the China Cultural Power Forum hosted by the China Film Academy, Aolaiwu Film Workers Association, and Aolaiwu Cultural and Creative Industries Association was held at MGM Macau , Wang Haige, Yu Dong, Liu Yanming, Gao Mantang, Kang Honglei, Cai An’an, Wu Zaiquan, Zhang Guangbei, Lianjie, Wei Junzi, Dong Meng, Li Zisong, Han Haoyue and many other big Chinese film and television culture circles are divided into three groups, centering on the “Chinese film industry Discussions were held on topics such as helping to build a cultural power.
The main topic of this forum is “China’s film and television industry helps build a cultural power.” Liu Yanming, founder and chairman of Hairun Film and Television, said that to build a cultural power, we must have cultural self-confidence, and cultural self-confidence can have corporate self-confidence; the famous screenwriter Gao Mantang I believe that we have learned some Hollywood techniques in narrative, but some problems appeared when we arrived in our minds. “So when we try to explore the characteristics of Chinese stories, we should think of the compatibility, tolerance and tolerance of the story.” , The story cannot leave the soil of life and history.
The famous film critic and producer Wei Junzi reviewed the glorious history of Hong Kong movies that swept Asia and influenced Hollywood in those years, and believed that it is worth learning and learning from the process of building a cultural power. But then Hollywood learned the skills of Hong Kong movies (such as action guidance) After integrating into their own new technologies, they no longer invite Hong Kong filmmakers. This has made Jet Li and other Chinese filmmakers alert. In his speech, the chairman and CEO of Perfect Pictures, Li Jian revealed that now in any corner of the world, any Chinese want to Watching Chinese TV series is readily available. There are many Chinese series on Youtube and Netflix. We have made great progress in this field. Chinese TV series have “actually been quite successful in going overseas” for developing countries, South Korea and Japan, but there is still a long way to go for European and American countries. However, he believes that it is not possible to cater to European and American countries to shoot their favorite works. “Cultural confidence must be reflected in creation. We express the best things in China.”
Yu Dong, chairman of Bona Pictures Group and vice chairman of the Chinese Filmmakers Association, said that cultural power has two standards: one is the absolute dominance of domestic film and television works in the local market; the other is the export capacity, radiation ability and international influence. He believes that there are three steps to achieve overseas export of films: The first step is to cultivate our global distributors and buyers in the distribution market. The second step is co-production, co-production with the main players in different countries and cultural markets, and through co-production, everyone’s capital is bundled to distribute the market. The third step is to show cultural confidence and export culture in the global market when Chinese films are strong enough.
Zhang Guangbei, a well-known actor and co-chairman of the Aolaiwu TV Drama Actors Association, believes that the construction of a cultural power requires more effort in creation and more good works. This is an important means and tool for establishing institutional discourse rights in culture; Dong Meng, director of the Aolaiwu Producers Association, said that if Chinese film and television works want to go abroad, one is self-confidence, the other needs to be integrated, and the third is to catch up. He took the success of “The Wandering Earth” as an example to elaborate his views.
Wang Haige, chairman of Aolaiwu Group and founder of Huading Awards, has been engaged in international cultural exchanges for more than 20 years. He believes that it will take several generations of Chinese cultural people to improve China’s international cultural discourse power. For so many years, he insisted on winning the Huading Award. This year, he started to build Aolaiwu in order to make his own contribution to building a cultural power in the cultural evaluation system and institutional discourse.Return to Sohu to see more
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