Since TikTok took over the internet, the short, vertical video format has become imperative for any social network with audiovisual content that wants to maintain its relevance. Instagram, for example, created ‘reels’, and YouTube, for its part, ‘YouTube Shorts’.
(Read also: What Colombians saw the most on Tiktok during 2023).
In all three cases, the arrangement of short videos makes it easier for users to scroll through different types of content for longer.
And well, due to the success of this format, platforms are developing more and more tools to make it easier for creators to edit and publish short content, as is the case of YouTube, which created a way to convert long videos into ‘Shorts’, to give them more visibility among new audiences and has added new functions.
(You may be interested: YouTube announces new AI chatbot for users: this is how you can use it).
How does the tool work?
It’s called ‘Design Edit’ and it works from the ‘Remix’ option in the mobile application. It offers new templates and features that make it easier to arrange content vertically, such as split screen options.
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Access your YouTube account to be able to use the creator functions.
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From the mobile application, enter a video and tap the ‘Remix’ option, located in the bar where the ‘Like’, ‘Dislike’, ‘Share’, among others, buttons are located. It should be remembered that some videos may have the option to allow remixing disabled.
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Select the fragment of the video that you want to turn into a ‘Short’, a process already known to the creators of this type of content.
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To modify the layout, tap ‘Select Layout’. Square, single, split screen formats, among others, will appear that you can explore. Additionally, you can pinch and drag to modify the framing and shot value of your ‘Short’.
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Once you are satisfied, save it and/or publish it.
This tool makes it easy for creators to show the best fragments of their long videos as an entrance hook to reach new audiences, but without being limited by the vertical format that ‘Shorts’ require.
(Of interest: Viral videos: which were the most viewed on YouTube Colombia in 2023?).
In addition, it is worth remembering that YouTube offers financial rewards to the best performing ‘Shorts’, just as it has always done with videos, so it is also a good growth opportunity for full-time creators.
ALEJANDRO VICTORIA TOBÓN
DIGITAL SCOPE EDITORIAL
TIME
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