The executive took advantage of this publication to talk about what will be the topics that can positively impact the growth of content creators and channels that adhere to this type of programs, such as sports and specific events such as the Super Bowl, where Audiences are not only looking for live events, but also analysis and other types of content.
According to Finances Online, 96.4 million people watched the 2021 Super Bowl, a figure lower than that of 2020 when Sports Media Watch reported that there were 100.45 million, but it does not compare to the 114.44 in 2015. It is also important to consider that during the total period of 11 years from 2010 to 2019, the median was 11.3 and the mean is approximately 108 million.
Although the audience that Finances Online points out is focused on TV and Internet broadcasting, in digital the opportunity can be great. Faced with these types of events, Mohan pointed out that there are four pillars that content creators will be able to follow and that will impact the platform that he leads.
Four YouTube bets in 2024
AI will enhance human creativity
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According to the company, everyone should have access to AI tools that will push the boundaries of creative expression.
“In 2023 we announce new AI experiments that demonstrate our commitment to this belief. This year, we build on our commitment to democratize access to artificial intelligence tools that allow anyone to share fun videos from their phone and on our efforts to innovate responsibly,” the company notes.
Creators must be recognized as next generation production studios
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YouTube notes that creators are redefining the future of the entertainment industry and their channels are having an impact that extends far beyond the screen. That is why they are seeking to help the people responsible for creating policies and partners throughout the industry so that the economic and entertainment value that creators bring can be seen.
“Creators support jobs and economies around the world, but most governments do not take them into account in their employment data,” the brand notes. As a fact worth highlighting to push these types of initiatives, YouTube highlighted that the number of creators who implemented memberships increased by more than 50% last year.
YouTube’s next frontier is in the TV room and subscriptions:
People today no longer view content from major studios and creators as opposing viewing experiences, according to the platform.
This means that viewers want everything in one place and watch YouTube the same way they watch traditional television shows, sitting in the living room.
“Many creators are optimizing their content for consumption in the TV room. Over the past three years, the number of major creators who receive the majority of their viewing time on large screens like televisions has increased more than 400%,” the company says.
Viewers around the world now watch more than 1 billion average hours of YouTube content on their TVs every day. Another trend being seen is a growing consumer interest in subscription services.
“We are pleased to announce that we have more than 8 million subscribers on YouTube TV. We also recently surpassed 100 million YouTube Music and Premium subscribers, including trials.”
Protecting the economy of creators is essential:
Behind the company’s efforts to innovate and support its community of creators, they placed an emphasis on the support they give to children and adolescents.
“We are connecting people with high-quality information, especially at key moments like elections. And we are responding to the new challenges of generative AI with greater transparency,” said the brand. It should be noted that a few days ago, the discussion on technology policies in child care has been insufficient.
2024-02-06 23:13:26
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