YouTube will now show you commercials every time you pause your videos

It’s official. YouTube will start showing you more ads unless, of course, you pay for your subscription.

YouTube executives confirmed to The Verge They will now begin to deploy the new commercial break system that they have been testing for a year. We tell you what the new way in which the platform will interrupt your videos will be like.

Streaming platforms are becoming the very thing they swore to destroy and are now increasingly resembling free-to-air television with its endless ad breaks.

In Xataka Mexico We already told you about a new advertising plan that YouTube has been testing since 2023: show commercials every time you pause your videos.

Well, the time has come to roll it out massively. YouTube Comms manager Oluwa Falodum, confirmed to The Verge that the Tests carried out with a small group of brands They showed “a strong response from both advertisers and users, so they have decided to offer commercials during breaks to all advertisers” from Google.+

This is just the confirmation of a much-hyped plan. In April, Google’s chief commercial officer, Philipp Schindler, had already commented that this new advertising space between breaks had been a “big hit” with advertising companies and, of course, very lucrative for the tech giant.

This is what commercials will look like during breaks

A week ago, publications of Redditt y 9to5Google They showed Here’s what this new ad space looks like on YouTube: Every time you pause, your video will appear in a smaller size on the left side of your screen. The right side will become an ad column, clearly identified as a sponsored space.

You will have buttons that measure your interaction: remove the ad or request information. Although you do not need to use them, since the ad will disappear as soon as you play your content again.

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Until now, commercials during breaks were only shown on smart displays for free plan users. But according to Android Authority, Some users have reported that they already see them in their phones. It will be a matter of time as advertisers make their bookings.

YouTube wants more advertising and fewer interruptions

YouTube says the commercials during breaks are designed to offer the user a more enjoyable experience. “less interruptions”although according to The Vergethere was no mention of whether regular commercials would be less frequent in the future because of this.

Either way, we’ll now have an even more ad-filled free YouTube. In August, the platform began rolling out another ad format Picture in Picture (PiP) during the live broadcasts which is supposedly designed to not interrupt the playback of your videos, since they are not displayed in full screen.

These strategies not only open up a new marketing space for Google, it is also a way to “motivate” you to pay for your YouTube Premium subscriptionwith which you can get rid of that annoying advertising.