However, there are significant differences in social media. While Tiktok was first announced last year, in 2024 it will be YouTube (38.8 percent). At the end is X (18.1 percent).
“Things are presented as they are”
But what do young people understand by “authenticity”? A study participant (10 years old) says: “To me, authentic content is showing something that reflects reality. They have an honest, raw and realistic view and they don’t try to sugarcoat things, but give the viewers the truth. ” Or as a 22-year-old says: “Things are presented as they are.”
The authors of the study wrote: “Young people are not only looking for content that is authentic, but also content that reflects their own values. They want more friendship, warmth and community.”
On social media from a young age
Young people between the ages of 10 and 24 were interviewed for the study. These young people have already grown up with social networks, so it is also interesting to see at what age they started using social media.
About a fifth came into contact with social media before or at the age of 10, but the majority were between 12 and 13 years old.
2024-10-26 16:16:00
#Youtube #Tiktok #Instagram #Young #people #trust #social #media
