Source of the article: Qooah.com
The news of September 16, the sudden surge in YouTube videos can not be skipped advertising caused public anger. Typically, YouTube only shows two ads before the video starts. But in recent weeks, some users have reported seeing 5 to 10 non-skippable ads, a phenomenon that has angered many users who have asked for an official change.
—
The YouTube platform responded to the media that adding a large number of non-skippable ads was just a test to change the ad placement situation. Earlier, some network users tweeted that watching a 45-minute video would be interrupted nearly 10 times by a 5-minute commercial.
“At YouTube, we focus on helping brands connect with audiences around the world,” a YouTube spokesperson said in a statement. “We are always testing the latest ways to view ads, gathering data to make changes to improve the viewer experience.” We did a little experiment around the world where when viewers watch a longer video on TV, we play more ads in the video, the goal is to provide viewers with better results by reducing individual advertising time. “
In other words, the test doesn’t just want to show an ad to the viewer at the beginning of a YouTube video, but rather space the ad and use it as a single display ad to get the best ad revenue.
Subsequently, the head of YouTube added: “We have suspended this little experiment and users can use it with confidence.” Although he has stated this, it is still unclear whether the platform will place advertisements in the future and increase the rate of non-skippable ads. .
Other related articles are recommended for you:
—
Chrome adds RAM and battery saving features in v.107
—
Intel demonstrates Thunderbolt with 80 Gbps transfer rates by connecting USB4 2.0
–
