All means are good to fight against the domination of TikTok on the market. Like YouTube and its association with Shopify.
War has clearly been declared between TikTok and YouTube. The famous video host does not intend to let this happen by strengthening its collaboration with the e-commerce platform Shopify. MCE TV tells you everything from A to Z!
TikTok: the new social network of reference among young people
It’s been several years now that TikTok has established itself as a the new flagship app among students. Even overshadowing X, Instagram and Snapchat, which until now were the benchmarks.
It must be said that the Chinese social network has not clearly not skimping on the means to conquer the world. Starting with a personalized algorithm and an infinite scrolling of videos that make its use more than addictive, even if it would also cause a feeling of boredom.
Moreover, this app has managed to attract a good number of content creators from all walks of life to diversify the themes of the videos. There really is something for everyone!
In addition to this, some amateur videographers saw it as a great opportunity to make a name for themselves thanks to the many challenges that emerge every day on TikTok. So much so that it’s almost “easy” to break through on the app!
More not everything is rosy on this social network. Far from it, even…
In fact, it happens regularly that unhealthy trends are spreading on the app. Like this “sunburn” trick against acne that worries experts.
Despite this, TikTok continues to grow in popularity and nibble away at audience share compared to its rivals. Even as YouTube has banged its fist on the table by collaborating with Shopify. MCE TV tells you more!
A joint project between YouTube and Shopify
As you probably already know, TikTok has launched its own e-commerce platform which allows it to generate even more revenue. But YouTube clearly does not see it that way, since the video host intends to compete on this same ground by strengthening its collaboration with Shopify.
In doing so, it allows brands to join the YouTube Shopping affiliate program for be able to be tagged in videos. And of course, YouTube will not fail to receive a commission on these affiliations.
This should also appeal to videographers who will be able to generate new revenues. by collaborating more easily with these brands. In short, everyone wins!
But will this be enough to catch up with TikTok Shop, which aims to reach $17.5 billion in 2024 ? Nothing is less certain, and only the future will tell us.
In the meantime, YouTube will still be able to count on the reliability of Shopify, which is already a key player in the e-commerce sector. And that could well put pressure on TikTok, which will have to face a real behemoth!
The fact remains that the Chinese social network can still count on the trends that seduce many stars to improve their image. Like Selena Gomez who succumbed to this new manicure trend.
Tags : TikTok – youtube
