From now on, YouTube users have the chance to get significantly longer shorts. The videos can now last three times as long as before.
Shorts aren’t so short anymore: YouTube has announced a big update for its own short video platform. From October 15, 2024, the maximum video length for shorts will be expanded from 60 seconds to a full three minutes. This change offers content creators more flexibility and creativity in their storytelling formats. The YouTube team emphasizes that this extension was one of the most requested features. YouTube CEO Neal Mohan recently announced the news on Threads:
Availability and impact of the new feature
From October 15, 2024, the enhanced three-minute feature for YouTube Shorts will be available, according to the official Blog Post It will also be available to all users worldwide and free of charge. YouTube is giving content creators more leeway to publish longer and more creative content. This update will be particularly interesting for many creators, as it puts the platform in direct competition with TikTok and Instagram Reels, which also rely on short videos and are constantly improving their functions, for example with the option to edit videos after posting or AI translation functions . The video length has been steadily increased on both platforms – even if it was only partly as a test. Videos of up to three minutes were also tested on Instagram, and even 60-minute videos were tested on TikTok.
At a time when video content is booming in the digital space, YouTube is reacting specifically to the trend and strengthening its position in the competition. For creators, longer video length means a clear opportunity to tell more complex stories or build deeper connections with their community. The new flexibility not only allows them to fit more content into a single video, but also keeps viewers’ attention for longer. You can find more information about this feature and practical tips for using it in the YouTubeLiason reel.
New tools and features for creators
In addition to increasing video length, YouTube is rolling out a number of other updates designed to make it easier to create content on the platform. The new features include templates that allow users to implement popular trends more quickly, as well as a new remix function. This allows clips from popular videos or music videos to be used directly in the shorts.
Users can expect even more options for creatively creating visual content with the upcoming integration of Veo. This is a video generation model from Google DeepMind. This technology allows creators to create beautiful backgrounds and standalone video clips, significantly expanding the creative possibilities of Shorts.
YouTube Shorts:
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