The beauty festival of YouTube Shopping has returned, and for the first time in history it was held on June 16, 2022. Where all fans from around the world could tune in to see the biggest stars of this year. Even the most popular brands come together for the ultimate celebration of beauty in YouTube. Event that was presented by the head of fashion and beauty of the company, Derek Blasberg, event that was live from Los Angeles.
People if they didn’t want to wait until on June 16 to get your dose of beauties, the company had announced the first YouTube Affordable Shorts Challenge. On Wednesday, June 8, Glossier debuts its never-before-seen No. 1 pencil eyeliner exclusively on YouTube Shopping. Which was run by music artist and beauty lover Kenhlani.
Talent lines and new brands in YouTube Shopping
In the YouTube Shopping event they were revealed the Beauty Festival Superstar Talent List, which has more than 30 celebrities and creators. As is the case with Allyiah Gainer, Amber Scholl, Ashley Graham, Arnell Armon and Beauty Within. Plus Brad Mondo, Catherine McBroom, Christen Dominique, Doniella Davy, Gwen Stefani, Hailey Bieber, Isamaya Ffrench, and Jackie Aina. Artists from Jen Atkin, Kehlani, Mai Pham, Manny MUA, Mindy McKnight also participated.
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New this year, the company partnered with some 40 major brands of out-of-town beauties for on-site activations in Los Angeles and programming LIVE on YouTube. Including exclusive product drops with Amber Sholls 333 and Co. Jewelry, Brad Mondos XMONDO, CAY SKIN by Winnie Harlow, Donni Davys Half Magic Beauty and Glossier.
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Fuente: Youtube
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