YouTube is skipping their traditional and widely hated Rewind compilation video this year. The platform also shares a nice message.
Users watch 5 billion videos every day and most of them are fun. Sometimes, on the other hand, there is such a horrible movie in between, that the dislike button is pressed almost unanimously. Although we cannot look into the future very well, one thing is actually certain which film that always is. Not Jake Paul, not this teasing children’s song and not this one over-produced K-pop music is hated most on YouTube. It is YouTube itself with Rewind! But 2020 is different than usual …
YouTube Rewind
Video platform YouTube publishes an annual summary of the ‘highlights’ of video content of that year in the form of YouTube Rewind. That is a tradition that has been running since 2010. Exactly in line with the tradition of the films of the platform itself to hate unanimously.
This year YouTube (fortunately) is not making a Rewind video, effectively relinquishing the title of ‘most hated video of 2020’. The reason is, by the way, quite noble. The platform writes in a tweet that they don’t think it’s appropriate to make a compilation in this crazy year.
Since 2010, we have been making a Rewind at the end of every year: a look back at the most impactful content creators, videos and trends. Whether you like it – or just remember 2018 – Rewind has always been a celebration for you.
But 2020 was different. It doesn’t feel right to just keep going like nothing is going on. So we’re pausing Rewind this year.
We know that much of the good that happened in 2020 was made by you. You found new ways to cheer people up, help them process, and make them laugh. You have genuinely made a difficult year more bearable.
YouTube about pausing Rewind
On the one hand, it is of course smart corporate marketing of the largest video platform. But at the same time there is self-mockery about the YouTube Rewind of 2018. Anyway, no Rewind this year, but most won’t regret that. On the other hand, a cringy video from YouTube was the worst thing going on in the world right now!
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