Content creators will now have one more option to make money from Youtube. The video platform intends to pay up to US$ 10 thousand per month, something around R$ 50 thousand.
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Payment will be made for content that goes viral in the new Youtube Shorts tool. The idea is to bring to the platform what TikTok does very well: popular videos.
Monetization starts this month
According to the website The Verge, the estimate is to invest US$ 100 million throughout 2022. The first payments should start taking place in August 2021.
Although the amount fills the eyes of content producers, payment is not a guarantee. This is because the billing will depend on how many people are making and watching Shorts. In addition, the breeder’s location also impacts the amount you will receive.
In addition to the above requirements, videos must be original. In other words, it is not allowed to use resend or watermarked videos from other networks.
The good news is that the resource is present in 10 regions, including Brazil. Also participating are the United States (USA) and the United Kingdom.
Payment will be by relevance
Traditionally, YouTube pays content producers through ads. Advertising pieces are reproduced in videos and depend on the channel’s audience. With Shorts, payment is made for the relevance of the content produced.
In this way, payment takes place via a direct route between YouTube and the creator. Thus, the Shorts Fund will be replaced by a “long-term scalable monetization program”. That’s what says Neal Mohan, director of products at YouTube.
The new form of gain should be increasingly common within the platform. O TikTok and Snapchat are examples of how the logic works. Creators are paid according to the popularity and relevance of what they publish. Despite being more profitable, there is not as much transparency in how the payment process works.
Mohan also stresses that creators will not be required to use Shorts to monetize content. “If the creator wants to do this through a two-hour documentary on a particular topic they’re passionate about, YouTube should be the place to do it. If they want to do that through a 15-second short that mixes their favorite hit from their favorite artists, they should be able to do that,” he concluded.
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