Rising prices and more advertising. What could this mean for YouTube‘s quarterly results? YouTube itself generated $8.92 billion in advertising revenue in the third quarter of 2024. The platform continues to grow at double digits. YouTube’s total advertising and subscription revenue topped $50 billion for the first time in the past four quarters, Alphabet and Google CEO Sundar Pichai said. Advertising revenue increased by 12.2 percent year-on-year.
Alphabet itself reported total sales of $88.27 billion (plus 15 percent) and a net profit of $26.3 billion (plus 34 percent). A total of $65.9 billion of Google’s revenue came from advertising. The cloud is also growing, with revenue of $11.34 billion – compared to $8.4 billion in the same quarter last year.
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