Carl-Johan Look, managing director Team5pm Scandinavia, says that Youtube is one of the most used websites in Scandinavia and surpasses Netflix in popularity when it comes to video.
‘Research has shown that 91% of all internet users say they use YouTube. Of these, more than three million people watch Youtube on their TV, which makes it an extra attractive advertising platform for Scandinavian brands. The service that Team5pm offers is both niche and very unique, and is a gap in the Scandinavian market that many brands still miss in their marketing strategy. We are already in talks with some customers.’
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