The moment the “big curtain” opened, the barrage curtain wall came with New Year wishes from the “back waves”-on New Year’s Eve, at the highly anticipated Bilibili (hereinafter referred to as “Station B”), “the most beautiful” In the live broadcast room of the New Year’s Eve party, the popularity peak exceeded 250 million. This party, which does not have too many traffic stars, relied on creativity and the “circle” of the national trend to arouse the feelings of young people, and also reached more circles of netizens.
“The year 2020 was full of trials, but the younger generation in China answered very well. The feelings of home and country and the global vision give them more precious characteristics.” From this New Year’s Eve party, Professor Pan Ji, School of Journalism, Fudan University Seeing the growth of youth culture, “youth culture is carrying the wings of the network, constantly soaring through circles, and while returning to tradition, it also opens up an important wing of global care.”
The seven-year-old UP host “Miumiu who plays the guitar” of station B, who is only seven years old, performed “See You Again” with a number of overseas music artists.
High concentration of emotion and sincere expression are the “postures” that most understand young people
“There has never been a badly healed injury, only the oldest power.” 2020 is a special year. The Chinese people have experienced all kinds of difficult, moving, and happy moments together. At this gala, Nicholas Tse sang “The Yellow Race”. ”, the Wenzhou version of the Shanghai Rainbow Chamber Chorus “Stand Up”, “Meet in Wuhan” at the Wuhan branch, and “The Motherland Will Not Forget” sung by Han Hong and the national flag honor guard of Tsinghua University students are all for the strong Chinese Tribute to.
And when the 7-year-old UP host “Miumiu who plays guitar” performed “See You Again” with several overseas music artists, the power of healing infected many people. This wish to work together to overcome the epidemic has been passed on to the world.
High-density emotions and sincere expressions are the “postures” of young people at station B who understand the New Year’s Eve best.
Since the first New Year’s Eve last year, empathy and memory have been the “main song”. Those IPs such as film, music, animation, and e-sports that have accompanied the growth of the post-80s and post-90s are almost a climax every time they appear. There were “Harry Potter” and “World of Warcraft” before, and this year’s “Legend of Sword and Fairy” and “Lord of the Rings” later. Singer Zhang Bichen sang Enya’s “May it be”, Huang Yali sang “Slaying the Wolf” again after 15 years, and the “Blue Bird and Flying Fish Group” performed “This Life Doesn’t Change” on the same stage eight years later… When I opened it, I suddenly realized that there were so many works that had decorated the good times. It is not difficult to find that in this year’s New Year’s Eve performances, the concentration of the two-dimensional element has been reduced, and the music performances of singers and bands such as Cui Jian, Deng Ziqi, Han Hong, Nicholas Tse, Zhou Shen, and Wu Tiaoren have been added. This is regarded as the B station direction. A breakthrough in the mass market.
The seven-year-old UP host “Miumiu who plays the guitar” of station B, who is only seven years old, performed “See You Again” with a number of overseas music artists.
Turning tradition into fashion is the “language” most familiar to the net generation
In recent years, the number of people covered by national interest circles such as folk music, Chinese clothing, and dance has increased by 20 times at station B. Taking advantage of the communication advantages of the new network platform, young creators love traditional culture in the way they understand the world, and create innovative content products.
For example, on New Year’s Eve this year, Qiu Jirong, the successor of the Peking Opera Qiu school, gave many audiences a glimpse of the gorgeous part of Chinese opera art. He took the dance performance as the narrative line, beaded and displayed multiple clips from Kunqu Opera “The Peony Pavilion”, Qin Opera “Broken Bridge”, Pingju “The Heavenly Girl Scattering Flowers”, Sichuan Opera “Rolling the Lantern”, Hebei Bangzi “Zhong Kui Marrying a Girl” , So that netizens exclaimed the beauty of the quintessence of the country.
Through the innovative interpretation of IP content, it is the most familiar “language” of the net generation to turn the traditional into the popular and the retro into the trend. In “Journey to the West: Asking the Heart”, the dancer Huang Xiao performed a number of original dance clips such as True and False Monkey King, Pansi Cave, etc. When the “86 Edition” “Journey to the West” opening song sounded, the barrage replaced the applause and brushed out The younger generation’s recognition of cultural creativity.
Who said that the cartoon “Cat and Mouse” can only be scored with symphony? On New Year’s Eve, folk music classics such as “Golden Snake Dance” and “Two Springs Reflected in the Moon” “challenge” new comedy scenes, sparking wonderful sparks with artistic collisions that span China and the West, across generations, and across circles. “Erhu stepping is extremely comfortable”, “BGM is infused with soul”… The attempt of “brain opening” combined with the brand-new editing is like a unique taste of station B.
“Young people are a constantly changing group, but the emotions and memories of young people exist in the memories of each generation. Through the integration of generations, they accumulate into cultural wealth with more value recognition.” Pan Ji said. (Reporter Tong Weijing)
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责编：张晓荣 ]
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