Translated by
Clementine Martin
Published on
6 nov. 2020
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Your Friends in New York, the creative platform launched jointly by the creator of Pyer Moss Kerby Jean-Raymond and Kering, has just appointed Anna Loeschner as responsible for developing the platform’s reputation at the global level. His appointment is effective immediately.
This organization dedicated to making the next generation of creatives more visible has also announced the appointment of Chanel Floyd as Chief Financial Officer and Senior Executive. Anna Loeschner and Chanel Floyd will be responsible for developing the business of Your Friends in New York, according to the organization.
Anna Loeschner was previously Managing Director of the Reebok by Pyer Moss line. In this role, she worked closely with Kerby Jean-Raymond, recently appointed to Reebok’s Global Creative Director, and with local marketing teams. His role was to develop the business of Pyer Moss and find new talent for Reebok. Prior to that, Anna Loeschner worked at LVMH for Moet Hennessy in the United States. She was notably part of the team that managed to put the brand on five consecutive years of double-digit growth.
In her new role, Anna Loeschner will be responsible for continuing the overall development of Pyer Moss, as well as that of Your Friends in New York. For this, it will have an events and experiences component, a program inspired by an incubator, charity projects and personalized products.
Chanel Floyd, meanwhile, was previously a financial consultant at Pricewaterhouse Coopers, where she developed and standardized several business models for executive and financial audit. In her new role, she will lead all back office operations for Your Friends in New York, such as finance, operations, human resources and other business support functions.
“I am delighted with the growth of Your Friends in New York and to see new members join the family,” says Kerby Jean-Raymond. “I am proud to count them both in the team in order to forge a new path. “
The Your Friends in New York project was officially launched in September and mixes fashion, music, art, philanthropy and wellness to “form a creative eco-system that reimagines the way customers discover and interact with brands’ like Pyer Moss.
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