How come the host of the Rai Uno program Your businessStefano De Martino, always dresses the same? The predecessor Amadeus has something to do with it.
Stefano De Martino recently celebrated a very special birthday, choosing to celebrate it with a cake that did not go unnoticed: a dessert in the shape of a package of Your business.
This gesture is not only a tribute to the program that saw him establish himself on the Italian television scene, but also represents the celebration of his role as host, inherited from a prominent figure like Amadeus. The former dancer from “Amici” today finds himself at the helm of one of Rai’s most followed formats, bringing his energy and unmistakable style to the stage.
Your businessthe style of Stefano De Martino
Rai’s decision to entrust the reins of “Affari Tuoi” to Stefano De Martino was not accidental. The public broadcaster saw in him the ideal face to renew its image, focusing on freshness and youth. With a three-year contract behind him, De Martino has earned the public’s trust thanks to his genuineness and the ability to remain authentic in the spotlight. Despite the criticism and political labels that have tried to cloud his path, the host attributes his success to hard work and the support of the public who follows him faithfully.
The transition to Your business allowed Stefano De Martino to maintain the personal style already appreciated in the previous program Tonight anything is possible. The host stands out for a choice of clothing that makes him immediately recognisable: tailored men’s suits worn with a naturalness that breaks the formal elegance through casual details such as the lack of a jacket or the rolled up sleeves of the slim fit white shirt. This attention to image reflects the constant commitment to building his own professional space, detaching himself from the media shadow of his ex-wife Belén Rodriguez.
The legacy left by Amadeus in the program does not only concern the professional aspect but also the stylistic one. If on the one hand we find the elaborate and decorated jackets of the former host, on the other we witness the more sober but equally refined elegance of De Martino. The difference between the two styles reflects a continuity in diversity: both aim to be consistent with themselves while offering the public something unique. While Amadeus never gives up his characteristic blue jackets during television appearances, Stefano opts for a casual chic look that still maintains elegance through details such as the black tie on a white shirt.
