93% of 15-34 year olds say they are curious about news according to a study by the Ministry of Culture. 15% even say they are addicted to info while 7% say they don’t care.
internet rules
Born with their phone in their hands, 18-25 year olds do not use the same tools to get information as previous generations. While those over 35 turn to traditional media (television, Internet, radio), the trend is reversed among those under 35. They are 66% to get information on their telephone via the Internet and the figure rises to 75% for those under 25 years old.
Consume differently
The Internet, especially social networks, provides access to personalized content, to comment, react and share information quickly and easily. The media have understood that to reach young people, they had to adapt their editorial offer. Le Monde, for example, launched short formats on Snapchat and Instagram. This change of medium modifies information research and consumption practices. It is no longer a question of meeting at 8 p.m. in front of the newspaper or listening to the radio at breakfast.
Today, we get information alone, in transport, while waiting for an appointment or during breaks. According to a study by Barometer Kantar46% of young people get their news from social networks (Facebook, Instagram, Snapchat and Twitter).
short videos
Classic formats are also changing. Young people prefer video rather than written content. They are looking for quick, instant and daily access to the news using their tablets and smartphones. Pure player media like Brut, Loopsider or Konbini have exploded. No political news or “hard news” but unusual and entertaining information. The content is often short with shocking testimonials on ecology, health or social issues.
Also to discover: The time spent on social media by the French is less than one might imagine
The limits of this practice
For young people, the word of the journalist is as valid as an influencer. For example, “Hugo decrypts” which creates content to convert young people to current events on its Youtube channel and its Instagram account. He popularizes the information by summarizing the essentials, only in 10 minutes. However, young people may have a limited view of the news because the information received depends on subscriptions and sharing from friends. This can lead to the dissemination of “fake news” if we do not cross the sources.
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