Youku’s “New Hong Kong Drama” layout achieved achievements “Integrity Sniper” won the highest Hong Kong drama reputation of 2022
Towards the end of the year, Hong Kong dramas once again brought surprises: Youku’s popular drama ‘Integrity Sniper’ with its adrenaline-pumping action scenes, twists and turns and fast pace scored 8 0 points over Douban, becoming the highest-rated Hong Kong drama this year. In addition to “Forensic Pioneer V”, which has just concluded, and “Family Glory” at the beginning of the year, Youku’s “Xingang drama” which has been released for two years is ushering in a concentrated harvest period.
“Integrity Sniper” is jointly produced by Youku and Shaw Brothers International Films, produced by Le Yiling, directed by Huang Guoqiang and Zeng Minshan, written by Guan Haoyue, starring Huang Zongze, Wu Zhuoxi, Wang Haoxin, Tan Junyan, Wu Dingxin and others . It tells the story of three childhood sweethearts who changed each other’s fates due to an accident in the collapse of a residential building. They reunited after 20 years. The three have their own identities. Luo Zifeng (played by Huang Zongze) is the chief investigator of the ICAC. Zhuo Yifan (played by Wu Zhuoxi) has become a criminal lawyer, and Wei Jiming has become a senior inspector. After regaining their old friendship, they discovered that the year’s incident was a huge lie woven with power and money, and they decided to team up to find out the truth.
In terms of content, the show retains the essence of Hong Kong dramas to the fullest, such as adrenaline-pumping explosions, shooting scenes, black-and-white protagonists, and high-energy storylines with constant flips. At the same time, detailed updates were made to the pitch, camera and pacing to match the mainland audience’s habit of watching dramas.
Xie Ying, general manager of Youku Drama Center, once said that with the economic and cultural development of the mainland, users’ viewing habits are also undergoing iterations, and it is easier to achieve the common understanding of mainland users just by exploring the same culture roots and homology between Hong Kong dramas and mainland audiences: it is in this context that “Xingang Drama” was born. Xie Ying believes that the innovation of “New Hong Kong Drama” is reflected in the new model, new vision and new users. The new model refers to the integration of Mainland and Hong Kong teams, and the new vision refers to adding international story core on the basis of classic Hong Kong dramas. It refers to breaking the limitation of Hong Kong drama “teacher watching drama” and attracting users of a wider age range.
Youku has the largest Hong Kong drama library on the internet. In 2013, Youku and TVB reached strategic cooperation and exclusively obtained all TVB’s copyrights. In 2018, Youku, TVB and TVBC jointly launched the “Global Synchronized Drama Series”, realizing the simultaneous broadcast of Hong Kong dramas in Mainland China and Hong Kong for the first time. In the same year, “Hong Kong Theater” was branded and an offline event was held for users – the Hong Kong Opera Carnival. In 2020, Youku will collaborate with TVB, Media Asia and other film producers to produce a series of customized Hong Kong dramas, starting a new exploration of Hong Kong dramas. This year, the collaboration between Youku and Hong Kong film studios has extended to the theme of ancient costumes.
After that, Youku Hong Kong Theater will continue to broadcast a series of dramas such as “Drug Fighter”, “Super Messenger”, “The Invisible Team”, “The Hidden Gate”, “Tsundere and Zhang Jing”, “Overlapping Sniper” and so on .
