Wu Li2023-08-15 17:53:40
DoNews news on August 15th, on August 15th, Youku Sports and the China Badminton Association media cooperation, and the China Badminton Open 2023-2026 cycle cooperation conference was held in Beijing. Youku announced that it will sponsor the China Badminton Open with a total of US$3 million in the next four years, helping its annual prize money rise to US$2 million, making it the Super 1000 tournament with the highest prize money.
Xia Xuanze, vice chairman of the Chinese Badminton Association, and Zhu Yanchun, vice president of Youku, jointly signed the contract, witnessed by two national badminton players Jia Yifan and Wang Chang.
At the beginning of 2022, Youku Sports and BWF reached a five-year new media cooperation agreement. Over the past year, a total of more than 6,000 badminton matches have been broadcast live, and the number of viewers has exceeded 100 million. Accompanying fans to witness the Sudirman Cup China team in May 2023 Classic moments such as reversing the trophy. “Watch badminton, go to Youku” has gradually become the choice of more and more people.
While dedicating wonderful events to everyone, Youku Sports has never forgotten its social responsibilities. At the end of 2022, it will join hands with world champion Bao Chunlai to go to Mianyang, Sichuan, to bring the public welfare “Badminton Champion Lesson” to the children and present sports equipment.
Youku Sports has deeply cultivated badminton and other small ball tracks, carried out a series of industrial development, incubated “Kudongyou” live broadcast room, sports vertical MCN organization, “Shangbai” sports brand and other businesses, and strived to bring more services and experiences to users.
The entrepreneurial project “Cool Best” is committed to building the largest online sporting goods trading platform. Its business involves e-commerce live broadcast, MCN and other fields. The broadcast platform includes Taobao and Douyin. KOL, etc., through immersive scenes and broadcast-level production, for knowledge sharing and content planting.
During the Sudirman Cup in 2023, Kudongyou’s live broadcast room not only created a new high in the live broadcast traffic and revenue of the semi-final match between China and Japan, but also directly ranked 8th on the Taobao live broadcast hourly transaction list that night, and the GMV single-day peak exceeded 100 Ten thousand, the new badminton racket was sold out as soon as it was launched.
Youku Sports’ original brand “Shangbai” is positioned as a fashionable and light luxury sports, and its target customers are people aged 18-40 who love beauty and sports. Its products include clothing, sports equipment, sports bags, sports protective gear and sports accessories.
Sales channels cover online and offline. Physical stores will soon open in Hangzhou and Kuala Lumpur, Malaysia. Online stores cover Tmall, Douyin, Xiaohongshu, private domain e-commerce WeChat, Instagram, Shopee, Facebook, Lazada, Tik Tok, etc. platform.
Combined with AIGC technology, Youku has developed a virtual anchor “Vina”, which is applied to various scenes in the live broadcast of the game. It is functional, intelligent and commercial, and provides users with barrage interaction, oral broadcast reminders, intelligent commentary and pre-match reminders .
Next, Youku Sports will broadcast live badminton events such as the 2023 World Badminton Championships and the China Badminton Open, as well as exciting competitions such as the Chinese Super League, table tennis, and snooker.
2023-08-15 09:53:40
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