Instagram is constantly changing and one of its latest features makes it possible for content creators to, so to speak, privatize their Lives, Stories and feed posts. To be able to see all this content you have to subscribe by paying a fee.
Subscriptions to Instagram profiles arrived in January in a very basic version, but it has been expanding for a week. In this way, the creators determine a fixed monthly subscription cost, which ranges between 0.99 and 99.99 dollars per month, and the followers sign up for the subscription through a button on their profile baptized as Subscriber Home.
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Those Instagram users who want to check out the content of their favorite influencers will receive a purple badge to indicate their support for the creator and, in addition to having exclusive access to their content, they will be able to chat with them through a group chat of up to 30 persons.
Pay for exclusive content
When the subscription service was first tested, only 10 creators participated, including gymnast Jordan Chiles and astrologer Aliza Kelly. The test only affected features such as stories and subscriber-only live streams.
Now, according to Adam Mosseri, CEO of Instagram, the test has been expanded to tens of thousands of creators and is a step forward to improve the monetization of content: “Something really important for creators around the world is sustainable income Because at the end of the day, if you’re a creator, you’re a business. And a great way to build a sustainable and predictable income is through subscriptions.”
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In some ways, the expansion of this feature helps any user, not just influencers, to make a living or at least make some money off of Instagram. You just have to provide exclusive content and have someone who is willing to pay to watch it.
Creators can choose their own price to access their exclusive content
And all the money goes full to the creator’s pocket, since Instagram has ensured that no commission is taken. Although he has clarified that this will be the case until 2023 at least.
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Other platforms have already explored this path
On other platforms, subscription models already work for multiple creators. Twitter, for example, offers the Super Follow program while on YouTube creators can earn very high income through channel memberships anyway. Twitch directly supports the streamer with subscriptions and TikTok has been testing different subscription models like dubbed live subscriptions for some time.
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