you may find yourself running out of money

You have to be careful about your finances when you get near the checkout counters at the supermarket: this is how they push consumers to buy.

We have all found ourselves in line at the supermarket at least once in our life and everyone has happened to feel the compulsive need to add something to their cart: the reason is to be found in a precise marketing strategy implemented by shops, supermarkets and discount stores.

According to a precise strategic plan, in fact, the areas near the checkouts are full of single-serve products often designed for children, such as chewing gum, snacks and candies of all kinds. Just when it seems that the moment of shopping is over, the whims of the little ones push us to buy what our children want in order to return home with the utmost peace of mind. The arrangement of the bait products near the cash desks follows a seasonal rhythm: the offer is periodically changed in order to always be in line with the wishes of the month.

Products on sale at the supermarket checkout: cheaper single-serving portions

If in winter the assortment includes chocolate snacks, all kinds of bars and candies of the most varied tastes, in summer we find smaller freezers than normal, tactically positioned next to the payment line, which contain loose ice cream and delicious semifreddo. Why is everything presented in single-serving portions? Because the purpose of the sale is to tickle the purchase and entice the child, the parent or the customer in general to spend a few more coins to take a whim. Of course with the hope that this will happen whenever it is needed.

By making a quick proportion with the products presented in multipack packagethe single-dose ones cost a lot more. It would be much more convenient for Italian families to go to the shelf that contains the snack or sweets of reference and buy the multiple pack, but the need comes when it is too late, one step away from the cash desks, a need created by art. supermarket through tactical positioning.

Every time we go shopping we should think carefully about what we buy, assuming that once we get close to the cash desks we will be invaded by visual stimuli and from stimuli to taste and it will become difficult to go back to satisfy our need with something more convenient. We take advantage of the time spent on the shelves to purchase a product that curbs the whims of children by allowing us not to spend more money during the checkout line.

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