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Few companies have had such a direct impact on the digitization of people’s daily lives as Microsoft. Its president in Spain, Alberto Granados, shared during his time at the second edition of Wake up, Spain! trends that, in his opinion, will mark the coming years. A time when you can be optimistic.
“Right now we are experiencing a magnificent opportunity for digitization. We are facing a gigantic opportunity to increase the competitive advantages of companies, SMEs and industries. You have to create differentiation through technology,” Granados explained.
Round table. The Spanish economy in the face of the recovery from Covid-19 and the war in Ukraine
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In order to achieve these goals, training will play a crucial role. “There is a huge opportunity for job creation. For example, nearly 46% of companies cannot find the talent they need. Companies that invest in technology do not necessarily destroy jobs. They invest in retraining their employees,” added the president of Microsoft in Spain.
push ecosystems
In what has to do with the Recovery, Transformation and Resilience Plan, Granados considered that SMEs can be the great beneficiaries of the aid. “The key is to be able to gain the maximum possible penetration from the point of view of business support, helping them find a purpose, a differentiation, a business objective. Push ecosystems. There we see the PERTE as a very positive tool”.
To get the most out of the Next Generation, the manager considered essential to rely on experiences that have already shown that they work. “We have 11,000 partners helping companies. Tremendous industries like the automobile industry will be able to be revitalized. We are already in this field with companies like Ferrovial or Ford. In healthcare we are also already using artificial intelligence. Scanning should not be a blank page. We must rely on models that already exist, that can be applied and that make sense“.
In addition to digitization, the sustainability objectives are going to capture a very important part of the resources. Two matters that, in the opinion of Granados, do not have to go separately. “We can unite both issues. In terms of the circular economy, there is a huge field of collaboration hand in hand with technology and digitization. What worries me most in this context is trying to reinvent the wheel when we already have paths to walk“.
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