“You have the power” campaign brings optimism and lightness through music at popular music festivals

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Created: 07/10/2023, 10:45 am

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“You have the power” campaign spreads optimism and lightness through music © E WIE EINFACH GmbH

Cologne (ots)

Energized by positive vibes: “You have the power” campaign spreads optimism and lightness through musicThe highlight: The E WIE EINFACH power house offers exciting activities at Germany’s most popular music festivalsMusic fans can look forward to great competitions, invigorating beats and inspiring influencer activations

Dancing, partying, feeling free and enjoying the moment – the epitome of summer. The green energy supplier E WIE EINFACH is spreading positive vibes and heralding the festival summer from July 10th with the campaign “You have the power” around music and energy. In this way, consumers should be able to experience energy through music. Because festivals are no longer just about music – it’s about the experience and lifestyle and reflects a modern zeitgeist.

With the 90s hit “The Power” by the band Snap! an energetic campaign spot invites you to dance along: protagonist Sara Trellez literally has the power and even gets buildings, charging stations or a television tower in motion.

Full power into the festival season: The E WIE EINFACH-POWERHAUS

The campaign can be experienced at the PAROOKAVILLE Festival at Weeze Airport (July 21 – 23) and the GLÜCKSGEFÜHLE Festival (September 14 – 17) at the legendary Hockenheimring Baden-Württemberg. In the E WIE EINFACH power house, everything revolves around energy, dancing and music! The DJ crew makes the brand home tremble: visitors, for example, move on the kinetic dance floor for a good cause. A large display and spectacular lighting effects make the generation of energy on the dance floor visible to everyone and create a rousing atmosphere.

The experience is recorded and shared with the E WIE EINFACH photo tool and then filled with liquid energy at the power bar. Festival fans can win tickets for the two events in advance via social media and radio and enjoy “full power” for the whole weekend. E WIE EINFACH customers have the opportunity to purchase tickets via the app.

Link to spot: https://youtu.be/k2oT7iI_FKw

Press contact:
E HOW EASY GmbH
Bettina Donges
Salierring 47-53
50677 Köln
0221-17737-308
[email protected]

Other material:

www.presseportal.de


Source: E HOW EASY GmbH

2023-07-10 10:16:27
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