You can watch WNBA games on Facebook and Twitter in May

(ETX Studio) – The WNBA is gaining traction on social media. The American Women’s Professional Basketball League will allow Twitter and Facebook to broadcast a few games from its new season. A good way to better seduce Generation Z without going through the TV box.

The WNBA has unveiled its lineup for the launch of its 25th season. If traditional television channels like ESPN, CBS Sports Network or NBA TV will obviously broadcast the matches of the women’s league, the competition will offer several of its meetings on social networks.

Exclusive content especially for social networks

In all, Twitter will offer 12 WNBA games on its streaming platform while Facebook will provide access to 20 games on its Oculus platform which will be available in 2D. No worries for Internet users without a VR headset since the matches will also be broadcast on Facebook Watch, the video platform of the American giant.

In addition to offering matches via the Twitter account on WNBA, accompanied by comments from sports professionals, the social network will offer exclusive content such as post-match interviews with the hashtag #WNBATwitterLive. While the matches are being broadcast on Twitter, fan tweets may be used on-air “as part of the WNBA’s efforts to bring fans closer to live play,” the league said in its statement. In particular, users will be able to take part in the game through online surveys and questions and answers.

As for Facebook, the platform will offer interactive features during broadcasts, unveiled the WNBA, without specifying exactly their content. 15 games will be broadcast before the summer break and 5 games when the players return.

The first games will be broadcast on Friday, May 14 with Connecticut Sun vs. Atlanta Dream, at 7:30 p.m. EST, 1:30 a.m. French time) on Twitter while it will be necessary to wait until 10:30 p.m. (EST, 4:30 a.m. in France). to watch the clash between the Dallas Wings and the Los Angeles Sparks on Facebook. All the programming was unveiled on the WNBA website.

Lately, social networks have become a real ally, especially for sports competitions who have multiplied partnerships to boost the engagement of their supporters. The NBA has, among other things, announced its partnership with Reddit.

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