–New York (CNN store) – Starbucks fans can now order Taylor Swift’s favorite drink in just two words.
Customers who order “Taylor’s Latte” or “Taylor’s Version” receive the singer’s favorite drink: a large coffee with skimmed milk and caramel. This latest collaboration between a fast food chain and a celebrity was created to celebrate the release of Starbucks’ red Christmas mugs and the relaunch of Swift’s “Red” album.
Starbucks has left hidden evidence of the collaboration through its Twitter account. On November 8th the audience of the singer, Fast, they notice a tweet from Starbucks saying it is “red season,” a reference to their album title. The promotion, which starts on Friday, is also available on the Starbucks app.
The promotion is planned with the 2012 re-release of the album “Red” on Friday.
Swift is re-recording and releasing her previous albums as she now owns the main recordings for her songs. For most of her career, Swift was signed to Big Machine Records. When that ended in 2018, the singer signed a new deal with Universal Music Group that gave her ownership of her main recordings for the future.
Starbucks is the newest restaurant chain to use the power of celebrities to drive sales. Swift’s favorite is already on the list, so the promotion will cause a stir without adding cost or extra work to employees.
Last week, McDonald’s announced a partnership with singer Mariah Carey for a special menu, and Tim Hortons partnered with Justin Bieber for a limited-edition donut called “Timbiebs Timbits.”
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